The Importance of Getting Good Cannabis Training

The Importance of Getting Good Cannabis Training

After 98 years of cannabis being outlawed in Canada, we cannot overstate the significance of our present time. Following legalization, cannabis is more than just a product to be freely consumed by adults in Canada— it has impacted our society’s economy, politics, judicial system, and culture. As cannabis serves as a platform for interpersonal connection, a new sense of community is born and stigmas dissolve. People passionate about the plant rejoice that they can make a profession in this industry, while investors and government entities capitalize on the investment and tax opportunities. Newfound discoveries, through cutting-edge research and innovation, constantly amaze us– and at the same time, humble us, as new discoveries debunk previous understanding. 

At the heart of any new industry is education— having the curiosity to learn new information, and the openness to unlearn old misconceptions.  Only once we acquire a deep understanding,  we can develop the skills to create practices that will determine our future. The pardon system, for example, is an evolving piece of legislation, as is the Health Canada framework for accepted research. The ever-changing regulations work toward a streamlined consumer experience, but require constant attention to what’s new and how that applies to your work and life. 

To leverage these opportunities and continue Canada’s innovation, providing a solid education is necessary for everyone from lawmakers to consumers.


Who Does Cannabis Training Involve?

The concept of “training” and “education” can take many different forms:

  1. Retailers: Training involves understanding compliance law in opening safe and legal spaces for cannabis retail. In addition to business-specific processes like finances and inventory acquisition, cannabis-specific training must follow legal requirements while providing accurate information and reliable service to clients.
  2. Consultants: Whether it’s helping a cannabis retail store succeed in the market, ensuring product quality through palatability studies, or working with lawmakers to ensure equitable cannabis procedures at the highest level of government, a robust understanding of cannabis product knowledge and the consumer experience is necessary.
  3. Users: The guidance provided to customers in-store will set them up for safety and maximum product enjoyment. Knowing that your educational resources are based on science and provided by experts with industry experience, you can confidently serve your customers with effective product guidance. By building trusting relationships along with loyalty and referrals, you will be set up for market success —especially as new customers continue to enter the market.


These are only a few areas where cannabis guidance can have an impact on businesses and their success. Setting yourself up with skills and knowledge that cross interdepartmental boundaries means greater success no matter where those skills are deployed.


For those looking to level up their cannabis knowledge personally, CannaReps offers the Cannabis Sommelier course that connects you with the ability to appraise and discuss high-quality cannabis products in the same way a sommelier of wine can discuss wine products.

It can be challenging to stay on top of the ever evolving cannabis research and knowledge. We dispel any misconceptions and make it straightforward for you to understand cannabis wherever you are in your educational journey or professional development.

Our advanced education goes beyond cannabis “common knowledge” and trains you in demonstrable skills to offer expert product knowledge in the workplace and help people consume effectively and responsibly.


A competitive and evolving field requires a well-rounded knowledge base. Only then can we capitalize effectively on the transformative era we’re living in as producers, retailers, and consumers.
We’re passionate about connecting you with the educational materials that put you ahead. To learn more about the cutting edge of cannabis, get in touch with us today or explore our webinar series!

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