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);}.elementor-kit-35392 h5{font-size:var( --e-global-typography-d9f56ad-font-size );line-height:var( --e-global-typography-d9f56ad-line-height );letter-spacing:var( --e-global-typography-d9f56ad-letter-spacing );}.elementor-kit-35392 h6{font-size:var( --e-global-typography-6e340fb-font-size );line-height:var( --e-global-typography-6e340fb-line-height );letter-spacing:var( --e-global-typography-6e340fb-letter-spacing );}.elementor-kit-35392 button,.elementor-kit-35392 input[type="button"],.elementor-kit-35392 input[type="submit"],.elementor-kit-35392 .elementor-button{font-size:var( --e-global-typography-accent-font-size );letter-spacing:var( --e-global-typography-accent-letter-spacing );}.elementor-kit-35392 label{font-size:var( --e-global-typography-906ded2-font-size );line-height:var( --e-global-typography-906ded2-line-height );letter-spacing:var( --e-global-typography-906ded2-letter-spacing );}.elementor-kit-35392 input:not([type="button"]):not([type="submit"]),.elementor-kit-35392 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<html lang="en">
<head>
    <meta charset="UTF-8">
    <meta name="viewport" content="width=device-width, initial-scale=1.0">
    <title>CannaReps Cannabis Sommelier Certification</title>
    <!-- Load Tailwind CSS -->
    <script src="https://cdn.tailwindcss.com"></script>
    
    <!-- Load Custom Fonts (Montserrat for Heading, Lato for Body) -->
    <link rel="preconnect" href="https://fonts.googleapis.com">
    <link rel="preconnect" href="https://fonts.gstatic.com" crossorigin>
    <link href="https://fonts.googleapis.com/css2?family=Montserrat:wght@400;500;600;700;800&family=Lato:wght@300;400;500;700&display=swap" rel="stylesheet">
    
    <script>
        // Custom Tailwind Configuration for defined brand colors and fonts
        tailwind.config = {
            theme: {
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<body class="bg-cr-alabaster">

    <!-- Hero Section (Header) - DARK PINE GREEN BACKGROUND -->
    <header class="relative bg-cr-pine-green text-white py-24 sm:py-32 px-4 sm:px-8 overflow-hidden rounded-b-[40px] shadow-2xl">
        <!-- Subtle Background Pattern/Image Overlay (Image updated to reflect brand style) -->
        <div class="absolute inset-0 bg-cover bg-center opacity-10" 
             style="background-image: url('https://placehold.co/1920x1080/1C4940/FFFFFF?text=Hands+on+cannabis+training+in+classroom+setting');">
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        <div class="relative max-w-7xl mx-auto text-center z-10">
            <!-- Logo - Using the uploaded logo asset -->
            <img src="uploaded:CR Logo vector.png-2602ab57-6d74-4429-a294-2f10783a74e3" alt="CannaReps Logo - Experience Sells More Responsibly" class="mx-auto w-72 mb-8" 
                 onerror="this.onerror=null; this.src='https://placehold.co/320x80/FFFFFF/1C4940?text=CannaReps+Logo';">
            
            <h1 class="text-4xl sm:text-5xl lg:text-7xl font-extrabold leading-tight tracking-tighter font-heading text-white">
                Stop Selling THC Percentages. <span class="text-cr-tangerine">Start Selling Value.</span>
            </h1>
            
            <p class="mt-6 sm:mt-8 text-xl sm:text-2xl font-medium max-w-4xl mx-auto text-cr-mint">
                Certify your team as Cannabis Sommeliers to increase average basket size, boost customer loyalty, and achieve significant results in as little as 90 days.
            </p>
            
            <div class="mt-10 flex flex-col sm:flex-row justify-center items-center space-y-4 sm:space-y-0 sm:space-x-6">
                <!-- Primary CTA - Tangerine with bold text -->
                <a href="#cta" class="bg-cr-tangerine text-white font-bold text-lg py-3 px-10 rounded-full shadow-xl hover:bg-[#FF6A1A] transition duration-300 transform hover:scale-105 font-heading ring-4 ring-cr-tangerine/50">
                    Book My Free Call
                </a>
                <!-- Secondary CTA - Mint border and text -->
                <a href="#curriculum" class="text-cr-mint font-semibold text-lg py-3 px-10 rounded-full border-2 border-cr-mint hover:bg-cr-mint hover:text-cr-pine-green transition duration-300 transform hover:scale-105 font-heading">
                    Download Curriculum Guide
                </a>
            </div>
        </div>
    </header>

    <!-- Problems & Solutions Section (Alabaster Background) -->
    <main class="py-20 px-4 sm:px-8 bg-cr-alabaster">
        <div class="max-w-7xl mx-auto grid grid-cols-1 lg:grid-cols-2 gap-10 sm:gap-16">
            
            <!-- For Retail Owners & Managers Card - High-Impact Copy -->
            <div class="bg-white p-8 sm:p-12 rounded-3xl shadow-2xl border-t-8 border-cr-tangerine transform hover:shadow-cr-tangerine/10 transition duration-500">
                <h2 class="text-3xl font-extrabold text-cr-tangerine font-heading">CANNABIS RETAIL CHALLENGES SOLVED</h2>
                
                <h3 class="text-2xl font-bold mt-4 font-heading text-cr-dark-grey">Eliminate Roadblocks to Profitability</h3>
                <ul class="mt-4 space-y-3 text-cr-dark-grey text-lg">
                    <!-- Price Competition -->
                    <li class="flex items-start">
                        <span class="text-2xl mr-3 leading-none text-cr-tangerine font-bold">✓</span>
                        <div>
                            <span class="font-bold text-cr-dark-grey block mb-1">Price Competition:</span> Stand out beyond THC percentages and price wars.
                        </div>
                    </li>
                    <!-- Customer Acquisition -->
                    <li class="flex items-start">
                        <span class="text-2xl mr-3 leading-none text-cr-tangerine font-bold">✓</span>
                        <div>
                            <span class="font-bold text-cr-dark-grey block mb-1">Customer Acquisition:</span> Attract new customers despite marketing restrictions.
                        </div>
                    </li>
                    <!-- Staff Turnover & Knowledge Gaps -->
                    <li class="flex items-start">
                        <span class="text-2xl mr-3 leading-none text-cr-tangerine font-bold">✓</span>
                        <div>
                            <span class="font-bold text-cr-dark-grey block mb-1">Staff Turnover & Knowledge Gaps:</span> End the cycle of wasting resources on constant hiring and training, and build employee retention beyond 1 year.
                        </div>
                    </li>
                    <!-- Regulatory Complexity -->
                    <li class="flex items-start">
                        <span class="text-2xl mr-3 leading-none text-cr-tangerine font-bold">✓</span>
                        <div>
                            <span class="font-bold text-cr-dark-grey block mb-1">Regulatory Complexity:</span> Navigate compliance with confidence.
                        </div>
                    </li>
                    <!-- Profit Margin Pressure -->
                    <li class="flex items-start">
                        <span class="text-2xl mr-3 leading-none text-cr-tangerine font-bold">✓</span>
                        <div>
                            <span class="font-bold text-cr-dark-grey block mb-1">Profit Margin Pressure:</span> Increase transaction values and customer visit frequency.
                        </div>
                    </li>
                </ul>
                
                <h3 class="text-2xl font-bold mt-10 font-heading text-cr-dark-grey">Stop the Guesswork. Guarantee Profit.</h3>
                <p class="mt-4 text-cr-dark-grey leading-relaxed text-lg">
                    CannaReps delivers measurable business transformation in <strong class="text-cr-tangerine">less than 90 days</strong>. We provide tailored expert guidance and the Cannabis Sommelier Certification to eliminate sales roadblocks, increase average basket size by **20% or more**, and empower your team to sell with the confidence of true experts. Achieve operational excellence, develop a cohesive, knowledgeable team, and eliminate the overwhelm and isolation common in this industry.
                </p>

                <!-- NEW TESTIMONIAL INSERTED FOR IMMEDIATE PROOF -->
                <div class="mt-8 p-4 bg-cr-alabaster rounded-lg border-l-4 border-cr-tangerine italic shadow-inner">
                    <p class="text-cr-dark-grey text-base">"After CannaReps training, we saw a <strong class="text-cr-dark-grey">40% increase in monthly revenue</strong> for five consecutive months. The ROI was immediate."</p>
                    <p class="mt-2 text-sm font-semibold text-cr-pine-green">- Allesen Skead, Store Manager, The Reef by the Lake, Ontario</p>
                </div>

            </div>

            <!-- For Budtenders & Enthusiasts Card -->
            <div class="bg-white p-8 sm:p-12 rounded-3xl shadow-2xl border-t-8 border-cr-mint transform hover:shadow-cr-mint/10 transition duration-500">
                <h2 class="text-3xl font-extrabold text-cr-mint font-heading">For Budtenders and Enthusiasts</h2>
                <h3 class="text-2xl font-bold mt-3 font-heading text-cr-dark-grey">The Challenge: You’re Passionate, But You Need Scientific Proof.</h3>
                <p class="mt-4 text-cr-dark-grey leading-relaxed text-lg">
                    You are enthusiastic, but finding staff who have job-specific experience plus cannabis knowledge is like finding a unicorn in this new industry. You need credentials that prove your knowledge goes deeper than marketing hype.
                </p>
                
                <h3 class="text-2xl font-bold mt-10 font-heading text-cr-dark-grey">The Outcome: Become Indispensable. Command Respect.</h3>
                <ul class="mt-6 space-y-5 text-cr-dark-grey">
                    <!-- Advanced Taxonomy -->
                    <li class="flex items-start">
                        <span class="text-3xl mr-4 leading-none text-cr-mint">🔬</span>
                        <div>
                            <span class="font-bold text-cr-dark-grey text-lg block mb-1">Advanced Taxonomy:</span> Learn scientifically accurate terminology and the complex process of going From Chemovar to Cultivar.
                        </div>
                    </li>
                    <!-- Hands-On Skills -->
                    <li class="flex items-start">
                        <span class="text-3xl mr-4 leading-none text-cr-mint">💪</span>
                        <div>
                            <span class="font-bold text-cr-dark-grey text-lg block mb-1">Quality Grading and Hands-On Skills:</span> Move beyond the CoAs and lab data and learn the practical skills to assess quality, including Bud Dissection and Trichome Maturity analysis.
                        </div>
                    </li>
                    <!-- Genetic Lineage -->
                    <li class="flex items-start">
                        <span class="text-3xl mr-4 leading-none text-cr-mint">🗺️</span>
                        <div>
                            <span class="font-bold text-cr-dark-grey text-lg block mb-1">Genetic Lineage:</span> Understand landrace varieties like Kush, Afghan, and Himalayan to connect customers with the right experience.
                        </div>
                    </li>
                    <!-- Responsible Guidance -->
                    <li class="flex items-start">
                        <span class="text-3xl mr-4 leading-none text-cr-mint">🗣️</span>
                        <div>
                            <span class="font-bold text-cr-dark-grey text-lg block mb-1">Responsible Guidance:</span> Gain the tools to provide safe, responsible guidance and foster authentic customer relationships. This confidence makes you the trustworthy source customers prefer to wait for.
                        </div>
                    </li>
                </ul>
            </div>
        </div>
    </main>

    <!-- Our Core Programs Section (Honeydew Background) -->
    <section class="py-20 px-4 sm:px-8 bg-cr-honeydew shadow-inner">
        <div class="max-w-7xl mx-auto text-center">
            <h2 class="text-4xl font-extrabold text-cr-pine-green mb-4 font-heading">Our Core Programs</h2>
            <p class="mt-4 text-cr-dark-grey max-w-3xl mx-auto text-lg mb-12">
                CannaReps offers three industry-leading courses designed to drive expertise and profitability across every part of your cannabis business.
            </p>
            
            <div class="grid grid-cols-1 md:grid-cols-3 gap-8">
                
                <!-- Program 1: Cannabis Retail Accelerator -->
                <div class="bg-white p-8 rounded-3xl shadow-xl border-b-4 border-cr-tangerine hover:shadow-2xl transition duration-300 transform hover:-translate-y-1">
                    <span class="text-5xl text-cr-tangerine block mb-4">🚀</span>
                    <h3 class="text-2xl font-bold text-cr-pine-green font-heading mb-3">Retail Accelerator</h3>
                    <p class="text-cr-dark-grey leading-relaxed mb-6">
                        A comprehensive program for **Owners and Managers** focused on streamlining operations, optimizing inventory, and maximizing retail profitability. Drive staff performance and ensure high ROI.
                    </p>
                    <a href="#cta" class="inline-block text-sm font-semibold text-cr-tangerine hover:underline">Learn More →</a>
                </div>

                <!-- Program 2: Cannabis Sommelier Certification (Current Page Focus) -->
                <div class="bg-white p-8 rounded-3xl shadow-xl border-b-4 border-cr-mint hover:shadow-2xl transition duration-300 transform hover:-translate-y-1">
                    <span class="text-5xl text-cr-mint block mb-4">🥂</span>
                    <h3 class="text-2xl font-bold text-cr-pine-green font-heading mb-3">Sommelier Certification</h3>
                    <p class="text-cr-dark-grey leading-relaxed mb-6">
                        The gold standard in product appreciation for **Budtenders and Enthusiasts**. Master the science of cannabinoids, quality grading, and lineage to become the indispensable expert customers trust.
                    </p>
                    <a href="#curriculum" class="inline-block text-sm font-semibold text-cr-mint hover:underline">View Curriculum →</a>
                </div>

                <!-- Program 3: Living Soil Cannabis Cultivation -->
                <div class="bg-white p-8 rounded-3xl shadow-xl border-b-4 border-cr-tangerine hover:shadow-2xl transition duration-300 transform hover:-translate-y-1">
                    <span class="text-5xl text-cr-tangerine block mb-4">🌱</span>
                    <h3 class="text-2xl font-bold text-cr-pine-green font-heading mb-3">Living Soil Cultivation</h3>
                    <p class="text-cr-dark-grey leading-relaxed mb-6">
                        A deep dive for **Cultivators and Growers** into sustainable, organic methods. Learn advanced soil biology, nutrient cycling, and best practices to achieve superior, high-terpene flower production.
                    </p>
                    <a href="#cta" class="inline-block text-sm font-semibold text-cr-tangerine hover:underline">Request Info →</a>
                </div>

            </div>
        </div>
    </section>

    <!-- Media Proof Section (White Background for clean logos) -->
    <section class="py-12 px-4 sm:px-8 bg-white shadow-lg">
        <div class="max-w-7xl mx-auto text-center">
            <h3 class="text-xl font-semibold text-cr-slate uppercase tracking-widest mb-10">As Featured In</h3>
            <div class="flex flex-wrap justify-center items-center space-x-6 sm:space-x-12 lg:space-x-20 opacity-90">
                <!-- Logos using Pine Green text and Dark Grey hover (monochromatic look) -->
                <img src="https://placehold.co/150x50/FFFFFF/1C4940?text=INDUSTRY+MAG" alt="Industry Magazine Logo" class="h-8 sm:h-10 my-4 filter grayscale hover:grayscale-0 transition duration-300">
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    </section>

    <!-- Why CannaReps? Section (Honeydew Background) -->
    <section class="bg-cr-honeydew py-20 px-4 sm:px-8 shadow-inner">
        <div class="max-w-7xl mx-auto">
            <h2 class="text-4xl font-extrabold text-cr-pine-green text-center font-heading">Why CannaReps? We Don't Just Teach. We Empower.</h2>
            <p class="mt-4 text-center text-cr-dark-grey max-w-3xl mx-auto text-lg">
                We are your street-smart, book-savvy older brother who doesn't trust hype without proof. We base our classes on real facts, studies, and proof, not hearsay.
            </p>
            
            <div class="mt-14 grid grid-cols-1 md:grid-cols-2 lg:grid-cols-4 gap-8">
                <!-- Credibility Card -->
                <div class="bg-white p-6 rounded-2xl shadow-xl border-t-4 border-cr-tangerine hover:shadow-cr-tangerine/20 transition duration-300">
                    <h3 class="font-bold text-xl text-cr-tangerine mb-3 font-heading flex items-center">
                        <span class="mr-2 text-2xl">🎓</span> Credibility & Instructors
                    </h3>
                    <p class="text-base text-cr-dark-grey">
                        We play the role of on-the-ground activist educators who care about the quality, quantity, and value we bring to the cannabis industry. Our team has spent over <strong class="text-cr-dark-grey">20 years pioneering the industry</strong>.
                    </p>
                </div>
                <!-- Curriculum Depth Card -->
                <div class="bg-white p-6 rounded-2xl shadow-xl border-t-4 border-cr-tangerine hover:shadow-cr-tangerine/20 transition duration-300">
                    <h3 class="font-bold text-xl text-cr-tangerine mb-3 font-heading flex items-center">
                         <span class="mr-2 text-2xl">📚</span> Curriculum Depth
                    </h3>
                    <p class="text-base text-cr-dark-grey">
                        We emphasize <strong class="text-cr-dark-grey">Culture + Science</strong>, not science over culture. We teach official taxonomies and retain traditional cultivar names because eliminating them neglects the historical significance of early pioneers.
                    </p>
                </div>
                <!-- Hands-On Learning Card -->
                <div class="bg-white p-6 rounded-2xl shadow-xl border-t-4 border-cr-tangerine hover:shadow-cr-tangerine/20 transition duration-300">
                    <h3 class="font-bold text-xl text-cr-tangerine mb-3 font-heading flex items-center">
                         <span class="mr-2 text-2xl">🌿</span> Hands-On Learning
                    </h3>
                    <p class="text-base text-cr-dark-grey">
                        The best way to learn is by doing. We provide <strong class="text-cr-dark-grey">experiential, interactive education</strong> that empowers learners with practical skills. This includes specialized exercises like Using Official Taxonomies and quality grading.
                    </p>
                </div>
                <!-- Community & Support Card -->
                <div class="bg-white p-6 rounded-2xl shadow-xl border-t-4 border-cr-tangerine hover:shadow-cr-tangerine/20 transition duration-300">
                    <h3 class="font-bold text-xl text-cr-tangerine mb-3 font-heading flex items-center">
                         <span class="mr-2 text-2xl">⭐</span> Community & Support
                    </h3>
                    <p class="text-base text-cr-dark-grey">
                        This is not just a certification—it’s <strong class="text-cr-dark-grey">lifelong support</strong>. We concentrate on fostering a strong CannaReps community through regular events and biweekly Live Study Hall Sessions.
                    </p>
                </div>
            </div>
        </div>
    </section>

    <!-- Curriculum Section (Alabaster Background) -->
    <section id="curriculum" class="py-20 px-4 sm:px-8 bg-cr-alabaster">
        <div class="max-w-7xl mx-auto">
            <h2 class="text-4xl font-extrabold text-cr-pine-green text-center font-heading">The CannaReps Cannabis Sommelier Certification</h2>
            <p class="mt-4 text-center text-cr-dark-grey max-w-3xl mx-auto text-lg">
                The Cannabis Sommelier is a master of product appreciation and best practices across five key pillars: Potency, Ratio, Quality Grading, Ancestry ID, and Production Methods.
            </p>
            
            <div class="mt-14 space-y-10">
                <!-- Module 1 -->
                <div class="bg-white p-8 rounded-3xl shadow-xl border-l-4 border-cr-mint">
                    <h3 class="text-2xl font-bold text-cr-pine-green font-heading flex items-center">
                        <span class="bg-cr-mint text-cr-pine-green px-3 py-1 mr-4 rounded-full font-extrabold text-lg">01</span> History, Taxonomy & Lineage
                    </h3>
                    <div class="mt-6 grid grid-cols-1 md:grid-cols-2 gap-8">
                        <div>
                            <h4 class="font-semibold text-xl text-cr-tangerine font-heading mb-3 border-b border-cr-tangerine/30 pb-2">Learning Objectives & Skills Mastered</h4>
                            <ul class="list-none space-y-3 text-cr-dark-grey pl-0">
                                <li class="flex items-start"><span class="text-cr-slate mr-3 mt-1">✓</span> Give appreciation to the ancestry, history, and culture of cannabis.</li>
                                <li class="flex items-start"><span class="text-cr-slate mr-3 mt-1">✓</span> Understand and identify common landrace lineages (Kush, Haze, Afghan).</li>
                                <li class="flex items-start"><span class="text-cr-slate mr-3 mt-1">✓</span> Learn the accepted scientific taxonomy, diving deeper than broadleaf/narrowleaf terms.</li>
                            </ul>
                        </div>
                        <div>
                            <h4 class="font-semibold text-xl text-cr-tangerine font-heading mb-3 border-b border-cr-tangerine/30 pb-2">Key Resources & Hands-On Experience</h4>
                            <ul class="list-none space-y-3 text-cr-dark-grey pl-0">
                                <li class="flex items-start"><span class="text-cr-slate mr-3 mt-1">★</span> Content refined over 20+ years of activist and dispensary experience.</li>
                                <li class="flex items-start"><span class="text-cr-slate mr-3 mt-1">★</span> Differentiate between fundamental characteristics of Kush, Afghan, and Haze.</li>
                                <li class="flex items-start"><span class="text-cr-slate mr-3 mt-1">★</span> Practice using Official Taxonomy (NLD, BLD, or a cross of both).</li>
                            </ul>
                        </div>
                    </div>
                </div>
                <!-- Module 2 -->
                <div class="bg-white p-8 rounded-3xl shadow-xl border-l-4 border-cr-mint">
                    <h3 class="text-2xl font-bold text-cr-pine-green font-heading flex items-center">
                        <span class="bg-cr-mint text-cr-pine-green px-3 py-1 mr-4 rounded-full font-extrabold text-lg">02</span> Plant Science & Endocannabinoid System
                    </h3>
                    <div class="mt-6 grid grid-cols-1 md:grid-cols-2 gap-8">
                        <div>
                            <h4 class="font-semibold text-xl text-cr-tangerine font-heading mb-3 border-b border-cr-tangerine/30 pb-2">Learning Objectives & Skills Mastered</h4>
                            <ul class="list-none space-y-3 text-cr-dark-grey pl-0">
                                <li class="flex items-start"><span class="text-cr-slate mr-3 mt-1">✓</span> Identify plant components and botanical makeup.</li>
                                <li class="flex items-start"><span class="text-cr-slate mr-3 mt-1">✓</span> Deep dive into cannabinoids (THC, CBD) and properties of emerging cannabinoids (Delta-8-THC, CBG).</li>
                                <li class="flex items-start"><span class="text-cr-slate mr-3 mt-1">✓</span> Understand the 'Entourage Effect' and medical contraindications.</li>
                            </ul>
                        </div>
                        <div>
                            <h4 class="font-semibold text-xl text-cr-tangerine font-heading mb-3 border-b border-cr-tangerine/30 pb-2">Key Resources & Hands-On Experience</h4>
                            <ul class="list-none space-y-3 text-cr-dark-grey pl-0">
                                <li class="flex items-start"><span class="text-cr-slate mr-3 mt-1">★</span> Required use of the Sommelier Kit (microscope, tweezers) for flower dissection.</li>
                                <li class="flex items-start"><span class="text-cr-slate mr-3 mt-1">★</span> Focus on THC and CBD interaction in the human body.</li>
                                <li class="flex items-start"><span class="text-cr-slate mr-3 mt-1">★</span> Learn to reflect the current state of science and stay humble about predicting effects.</li>
                            </ul>
                        </div>
                    </div>
                </div>
                <!-- Module 3 -->
                <div class="bg-white p-8 rounded-3xl shadow-xl border-l-4 border-cr-mint">
                    <h3 class="text-2xl font-bold text-cr-pine-green font-heading flex items-center">
                        <span class="bg-cr-mint text-cr-pine-green px-3 py-1 mr-4 rounded-full font-extrabold text-lg">03</span> Advanced Chemical Analysis & Terroir
                    </h3>
                    <div class="mt-6 grid grid-cols-1 md:grid-cols-2 gap-8">
                        <div>
                            <h4 class="font-semibold text-xl text-cr-tangerine font-heading mb-3 border-b border-cr-tangerine/30 pb-2">Learning Objectives & Skills Mastered</h4>
                            <ul class="list-none space-y-3 text-cr-dark-grey pl-0">
                                <li class="flex items-start"><span class="text-cr-slate mr-3 mt-1">✓</span> Develop sensory skills to identify isolated terpenes, thiols, and esters.</li>
                                <li class="flex items-start"><span class="text-cr-slate mr-3 mt-1">✓</span> Expand knowledge on key gene pools and how landrace/heirloom cultivars differ biochemically.</li>
                                <li class="flex items-start"><span class="text-cr-slate mr-3 mt-1">✓</span> Understand the Role of Terroir (growing environment) and Post-Processing.</li>
                            </ul>
                        </div>
                        <div>
                            <h4 class="font-semibold text-xl text-cr-tangerine font-heading mb-3 border-b border-cr-tangerine/30 pb-2">Key Resources & Hands-On Experience</h4>
                            <ul class="list-none space-y-3 text-cr-dark-grey pl-0">
                                <li class="flex items-start"><span class="text-cr-slate mr-3 mt-1">★</span> Level 2 exam includes a <strong class="text-cr-dark-grey">Blind ID of Isolated Terpenes</strong>.</li>
                                <li class="flex items-start"><span class="text-cr-slate mr-3 mt-1">★</span> Compare and categorize modern poly-hybrids based on ancestry, morphology, and aroma.</li>
                                <li class="flex items-start"><span class="text-cr-slate mr-3 mt-1">★</span> Review how growing environment and post-processing affect quality.</li>
                            </ul
                        </div>
                    </div>
                </div>
                <!-- Module 4 -->
                <div class="bg-white p-8 rounded-3xl shadow-xl border-l-4 border-cr-mint">
                    <h3 class="text-2xl font-bold text-cr-pine-green font-heading flex items-center">
                        <span class="bg-cr-mint text-cr-pine-green px-3 py-1 mr-4 rounded-full font-extrabold text-lg">04</span> Product Processing & Consumption
                    </h3>
                    <div class="mt-6 grid grid-cols-1 md:grid-cols-2 gap-8">
                        <div>
                            <h4 class="font-semibold text-xl text-cr-tangerine font-heading mb-3 border-b border-cr-tangerine/30 pb-2">Learning Objectives & Skills Mastered</h4>
                            <ul class="list-none space-y-3 text-cr-dark-grey pl-0">
                                <li class="flex items-start"><span class="text-cr-slate mr-3 mt-1">✓</span> Learn solvent-free and solvent-based extraction methods, products, and potency ranges.</li>
                                <li class="flex items-start"><span class="text-cr-slate mr-3 mt-1">✓</span> Provide safe guidance for various consumption methods (vaping, dabs, edibles, etc.).</li>
                            </ul>
                        </div>
                        <div>
                            <h4 class="font-semibold text-xl text-cr-tangerine font-heading mb-3 border-b border-cr-tangerine/30 pb-2">Key Resources & Hands-On Experience</h4>
                            <ul class="list-none space-y-3 text-cr-dark-grey pl-0">
                                <li class="flex items-start"><span class="text-cr-slate mr-3 mt-1">★</span> Discussion on full-spectrum extracts vs. distillates and isolates.</li>
                                <li class="flex items-start"><span class="text-cr-slate mr-3 mt-1">★</span> Focus on harm reduction, moving beyond "start low, go slow" to provide granular dosage skills.</li>
                            </ul>
                        </div>
                    </div>
                </div>
                <!-- Module 5 -->
                <div class="bg-white p-8 rounded-3xl shadow-xl border-l-4 border-cr-mint">
                    <h3 class="text-2xl font-bold text-cr-pine-green font-heading flex items-center">
                        <span class="bg-cr-mint text-cr-pine-green px-3 py-1 mr-4 rounded-full font-extrabold text-lg">05</span> Quality Assessment & Expert Identification
                    </h3>
                    <div class="mt-6 grid grid-cols-1 md:grid-cols-2 gap-8">
                        <div>
                            <h4 class="font-semibold text-xl text-cr-tangerine font-heading mb-3 border-b border-cr-tangerine/30 pb-2">Learning Objectives & Skills Mastered</h4>
                            <ul class="list-none space-y-3 text-cr-dark-grey pl-0">
                                <li class="flex items-start"><span class="text-cr-slate mr-3 mt-1">✓</span> Distinguish between low, medium, and high quality cannabis; identify contamination.</li>
                                <li class="flex items-start"><span class="text-cr-slate mr-3 mt-1">✓</span> Practice skill development for blind identification of genetic groups (Kush, Afghan, Haze, Himalayan).</li>
                            </ul>
                        </div>
                        <div>
                            <h4 class="font-semibold text-xl text-cr-tangerine font-heading mb-3 border-b border-cr-tangerine/30 pb-2">Key Resources & Hands-On Experience</h4>
                            <ul class="list-none space-y-3 text-cr-dark-grey pl-0">
                                <li class="flex items-start"><span class="text-cr-slate mr-3 mt-1">★</span> Use the <strong class="text-cr-dark-grey">CannaReps Quality Grading Scale</strong> to score flower objectively.</li>
                                <li class="flex items-start"><span class="text-cr-slate mr-3 mt-1">★</span> Learn to determine if a specific cultivar is expressing features typical of its genetic line (typicity).</li>
                            </ul
                        </div>
                    </div>
                </div>
                <!-- Module 6 -->
                <div class="bg-white p-8 rounded-3xl shadow-xl border-l-4 border-cr-mint">
                    <h3 class="text-2xl font-bold text-cr-pine-green font-heading flex items-center">
                        <span class="bg-cr-mint text-cr-pine-green px-3 py-1 mr-4 rounded-full font-extrabold text-lg">06</span> Advanced Sommelier Sales & Customer Guidance
                    </h3>
                    <div class="mt-6 grid grid-cols-1 md:grid-cols-2 gap-8">
                        <div>
                            <h4 class="font-semibold text-xl text-cr-tangerine font-heading mb-3 border-b border-cr-tangerine/30 pb-2">Learning Objectives & Skills Mastered</h4>
                            <ul class="list-none space-y-3 text-cr-dark-grey pl-0">
                                <li class="flex items-start"><span class="text-cr-slate mr-3 mt-1">✓</span> Master skills to connect consumers with quality products at every price point.</li>
                                <li class="flex items-start"><span class="text-cr-slate mr-3 mt-1">✓</span> Learn the facets used to describe cannabis: lineage, profile, aromatic attributes, and quality grading.</li>
                                <li class="flex items-start"><span class="text-cr-slate mr-3 mt-1">✓</span> Acquire advanced service and sales skills focused on increasing basket size and loyalty.</li>
                            </ul>
                        </div>
                        <div>
                            <h4 class="font-semibold text-xl text-cr-tangerine font-heading mb-3 border-b border-cr-tangerine/30 pb-2">Key Resources & Hands-On Experience</h4>
                            <ul class="list-none space-y-3 text-cr-dark-grey pl-0">
                                <li class="flex items-start"><span class="text-cr-slate mr-3 mt-1">★</span> Training includes service recovery programs and conflict resolution.</li>
                                <li class="flex items-start"><span class="text-cr-slate mr-3 mt-1">★</span> Provide effective guidance based on Potency, Ratio, Quality Grading, and Ancestry.</li>
                                <li class="flex items-start"><span class="text-cr-slate mr-3 mt-1">★</span> Learn appropriate terminology (chemotype, accession, and cultivar) while conversing effectively with the public.</li>
                            </ul>
                        </div>
                    </div>
                </div>
            </div>
        </div>
    </section>

    <!-- Testimonials Section (Honeydew Background) -->
    <section class="bg-cr-honeydew py-20 px-4 sm:px-8 shadow-inner">
        <div class="max-w-7xl mx-auto">
            <h2 class="text-4xl font-extrabold text-cr-pine-green text-center font-heading">Testimonials: Hear from Our Community</h2>
            <p class="mt-4 text-center text-cr-dark-grey max-w-3xl mx-auto text-lg">
                We provide the facts that convinced us and let students make up their own minds. Here’s what graduates and business owners are saying about the real impact of CannaReps training.
            </p>
            
            <div class="mt-14 space-y-12">
                <!-- Owner/Manager Testimonials -->
                <div class="border-b border-cr-slate/30 pb-10">
                    <h3 class="text-3xl font-bold text-cr-tangerine mb-8 font-heading text-center">For Retail Owners & Managers</h3>
                    <div class="grid grid-cols-1 sm:grid-cols-2 lg:grid-cols-3 gap-8">
                        <!-- Testimonial 1 (Existing) -->
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                            <p class="text-cr-dark-grey italic text-base leading-relaxed">"Staff knowledge directly correlates with tenure. Investing in the Sommelier certification shows my team they have a career path here. This strategy is paying off in retention and has noticeably increased our average basket size—<strong class="text-cr-tangerine">$10 boost is now standard on most shifts.</strong>"</p>
                            <p class="mt-4 text-sm font-bold text-cr-pine-green">- Justin J., Cannabis Retail Manager</p>
                        </div>
                        <!-- Testimonial 2 (Existing) -->
                        <div class="bg-white p-6 rounded-xl shadow-lg border-l-4 border-cr-tangerine transition hover:shadow-2xl">
                            <p class="text-cr-dark-grey italic text-base leading-relaxed">"We were stuck in the price wars. CannaReps gave us the blueprint to move beyond low-price skimming. Now, our competitive strength is our staff's genuine knowledge. We successfully pivoted from selling cheap volume to <strong class="text-cr-tangerine">selling valuable experiences.</strong>"</p>
                            <p class="mt-4 text-sm font-bold text-cr-pine-green">- Ashley P., Former Dispensary Manager</p>
                        </div>
                        <!-- Testimonial 3 (Existing) -->
                        <div class="bg-white p-6 rounded-xl shadow-lg border-l-4 border-cr-tangerine transition hover:shadow-2xl">
                            <p class="text-cr-dark-grey italic text-base leading-relaxed">"The training immediately fixed a major internal cost problem. My team was scared to sell high-margin concentrates. The Sommelier certification gave them the actionable working knowledge of extractions, which led to a <strong class="text-cr-tangerine">direct increase in sales</strong> in our concentrate and vape category."</p>
                            <p class="mt-4 text-sm font-bold text-cr-pine-green">- Retail Owner/Bulk Client</p>
                        </div>
                    </div>
                </div>

                <!-- Budtender/Enthusiast Testimonials -->
                <div>
                    <h3 class="text-3xl font-bold text-cr-mint mb-8 font-heading text-center">For Budtenders & Enthusiasts</h3>
                    <div class="grid grid-cols-1 sm:grid-cols-2 lg:grid-cols-3 gap-8">
                        <!-- Testimonial 4 -->
                        <div class="bg-white p-6 rounded-xl shadow-lg border-l-4 border-cr-mint transition hover:shadow-2xl">
                            <p class="text-cr-dark-grey italic text-base leading-relaxed">"I used to feel uneasy about whether my product suggestion was a good one, but now customers trust my knowledge and judgement enough to let me pick their product for them. <strong class="text-cr-mint">That trust is the goal, and it drives referrals</strong> every single time."</p>
                            <p class="mt-4 text-sm font-bold text-cr-pine-green">- Certified Budtender Graduate</p>
                        </div>
                        <!-- Testimonial 5 -->
                        <div class="bg-white p-6 rounded-xl shadow-lg border-l-4 border-cr-mint transition hover:shadow-2xl">
                            <p class="text-cr-dark-grey italic text-base leading-relaxed">"I was intimidated by the 'OG' customers... CannaReps taught me the consultative approach. I now use specific questions to gently guide them to their own conclusions, making me feel worthy to serve every guest, regardless of their experience."</p>
                            <p class="mt-4 text-sm font-bold text-cr-pine-green">- Misty Elise, Sommelier Graduate</p>
                        </div>
                        <!-- Testimonial 6 -->
                        <div class="bg-white p-6 rounded-xl shadow-lg border-l-4 border-cr-mint transition hover:shadow-2xl">
                            <p class="text-cr-dark-grey italic text-base leading-relaxed">"I finally have the confidence to address the 'highest THC/lowest price' customer. Instead of arguing, I pivot the conversation to smoothness, longevity of effect, and lineage. I focus on how to get them the most value out of their purchase, which <strong class="text-cr-mint">usually means they spend more.</strong>"</p>
                            <p class="mt-4 text-sm font-bold text-cr-pine-green">- Raven, Budtender at The Reef</p>
                        </div>
                    </div>
                </div>
            </div>
        </div>
    </section>

    <!-- FAQ Section (Alabaster Background) -->
    <section class="py-20 px-4 sm:px-8 bg-cr-alabaster">
        <div class="max-w-7xl mx-auto">
            <h2 class="text-4xl font-extrabold text-cr-pine-green text-center font-heading">Frequently Asked Questions</h2>
            <div class="mt-10 space-y-4 max-w-4xl mx-auto">
                <!-- FAQ 1 -->
                <div class="bg-white p-6 rounded-2xl shadow-lg border border-gray-100 hover:shadow-xl transition duration-300">
                    <h3 class="text-xl font-bold text-cr-tangerine font-heading flex justify-between items-center cursor-pointer">
                        1. Is 'Cannabis Sommelier' a legitimate career?
                        <span class="text-2xl text-cr-pine-green">+</span>
                    </h3>
                    <div class="mt-3 text-cr-dark-grey border-t border-gray-100 pt-3">
                        <strong class="font-bold text-cr-dark-grey">Short Answer:</strong> Yes, it is the new global standard for industry professionals.
                        <p class="mt-2 text-base">
                            <strong class="font-bold text-cr-dark-grey">The Details:</strong> The title signifies that you are a master of product appreciation and best practices—an educated guide who can converse about cannabis at an expert level. This certification equips you with the advanced science and specialized knowledge (like chemotypes and quality grading) needed for career advancement and leadership roles.
                        </p>
                    </div>
                </div>
                <!-- FAQ 2 -->
                <div class="bg-white p-6 rounded-2xl shadow-lg border border-gray-100 hover:shadow-xl transition duration-300">
                    <h3 class="text-xl font-bold text-cr-tangerine font-heading flex justify-between items-center cursor-pointer">
                        2. How is this different from basic training like CannSell?
                        <span class="text-2xl text-cr-pine-green">+</span>
                    </h3>
                    <div class="mt-3 text-cr-dark-grey border-t border-gray-100 pt-3">
                        <strong class="font-bold text-cr-dark-grey">Short Answer:</strong> CannSell is compliance; CannaReps is expertise, practical skills, and sales enablement.
                        <p class="mt-2 text-base">
                            <strong class="font-bold text-cr-dark-grey">The Details:</strong> Mandatory training focuses on basic legal compliance. The Cannabis Sommelier Certification is an advanced educational program designed to improve the state of cannabis education. We focus on quality assessment, chemical constituents, lineage identification, and superior customer service techniques, converting product knowledge into customer loyalty and higher sales.
                        </p>
                    </div>
                </div>
                <!-- FAQ 3 -->
                <div class="bg-white p-6 rounded-2xl shadow-lg border border-gray-100 hover:shadow-xl transition duration-300">
                    <h3 class="text-xl font-bold text-cr-tangerine font-heading flex justify-between items-center cursor-pointer">
                        3. What's the ROI for my business on staff training?
                        <span class="text-2xl text-cr-pine-green">+</span>
                    </h3>
                    <div class="mt-3 text-cr-dark-grey border-t border-gray-100 pt-3">
                        <strong class="font-bold text-cr-dark-grey">Short Answer:</strong> High ROI realized rapidly, focusing on growth and staff retention.
                        <p class="mt-2 text-base">
                            <strong class="font-bold text-cr-dark-grey">The Details:</strong> Our program targets three elements of profitability: increasing the average basket size, reducing staff turnover, and optimizing inventory management. Retailers have reported a <strong class="text-cr-tangerine">10x return on investment</strong> from training fees, realizing significant results in less than 90 days.
                        </p>
                    </div>
                </div>
                <!-- FAQ 4 -->
                <div class="bg-white p-6 rounded-2xl shadow-lg border border-gray-100 hover:shadow-xl transition duration-300">
                    <h3 class="text-xl font-bold text-cr-tangerine font-heading flex justify-between items-center cursor-pointer">
                        4. Are there grants or financing available?
                        <span class="text-2xl text-cr-pine-green">+</span>
                    </h3>
                    <div class="mt-3 text-cr-dark-grey border-t border-gray-100 pt-3">
                        <strong class="font-bold text-cr-dark-grey">Short Answer:</strong> Yes, we assist in exploring funding opportunities.
                        <p class="mt-2 text-base">
                            <strong class="font-bold text-cr-dark-grey">The Details:</strong> We coach business owners and managers on financial matters and determine eligibility for specific employer programs, such as the BC Employer Training Grant. These grants can potentially cover a portion of the tuition cost, making the investment highly accessible.
                        </p>
                    </div>
                </div>
            </div>
        </div>
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            <h2 class="text-4xl sm:text-5xl font-extrabold tracking-tight font-heading">The Next Step: Get Expert Guidance</h2>
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                You've read the facts, seen the depth of our curriculum, and understand the potential for massive ROI. If you’re ready to transform your retail operations or make your cannabis career indispensable, it’s time to speak with an advisor.
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