Transform Your Team Into Revenue Generators in 90 Days
Canada's #1 cannabis retail education program. ATV increases 15–22%, staff retention improves 40%+, stores become destinations.
Our graduates work at
You're in an Impossible Position
You want your team to excel. But order-takers aren't consultants. Margins are squeezed. Staff turnover costs $8-12k per person. And every poorly-trained budtender leaves money on the table every single day.
You WANT to invest in your team. But you need to know: Will it actually move the needle?
Your Team Is Your Biggest Asset (Or Your Biggest Liability)
Here's the story that changes everything:
Without Training
Customer walks in with a $60 budget.
Untrained budtender: "What's your budget?"
Shows $60 ounce of commodity flower.
Sale: $60
Result: Low satisfaction, no repeat.
With Sommelier Training
Same customer, same $60 budget.
Trained budtender: "What outcome are you looking for?"
Recommends $35 premium eighth + $20 concentrate (better quality, better effects).
Sale: $55 (same budget, higher margin)
Result: Higher satisfaction, repeat customer.
Multiply that by 100 transactions per day, 350 operating days per year.
The Sommelier Impact
Budtender Transformation
Shift from "What's your budget?" to terpene-guided recommendations that build customer trust.
Revenue Impact
+$288k/year for a 5-person team at 100 transactions/day.
Store Culture
Staff retention jumps from 60% to 95%+. Customers request staff by name.
Interactive ROI Calculator
See exactly what this investment means for your store. Adjust the variables below.
Your ROI Projection (90-Day Post-Certification)
What's Included for Teams
The Curriculum
- 8 modules
- 70 lessons
- 124 videos
- 13.5 hours total
- Self-paced access
- Lifetime updates
The Certification
- Module exams
- Final certification test
- Digital credential
- LinkedIn badge
- Completion certificate
- Career tracking
The Support
- Cohort onboarding call
- 8 live Zoom sessions
- Manager dashboard
- Progress tracking
- Technical support
- Tasting kits (Level 2)
The Ongoing
- Alumni network access
- Job board (certified only)
- Monthly webinars
- Product updates
- ROI reporting
- Continuing education
90-Day Implementation Timeline
Team Pricing
| Team Size | Per Person Cost | Total Investment | Grant Coverage |
|---|---|---|---|
| 1 Person | $995 | $995 | BC 80% ($796) |
| 5 People | $895/ea | $4,475 | BC 80% ($3,580) |
| 10 People | $845/ea | $8,450 | BC 80% ($6,760) |
| 15+ People | Contact for Custom Quote | ||
Case Studies: Real Stores. Real Results.
Independent Single-Location Store, Vancouver BC
2-Location Chain, Calgary AB
Multi-Location Operator, Ontario
Team Training FAQ
What if some staff don't complete the program?
Our completion rate for Level 2 is 94%. We've found that when managers commit to the program and celebrate completion, staff finish. We provide manager accountability tools and progress tracking. If someone drops out, we offer 1 make-up session and coach you on re-engagement. Most teams finish together, creating peer accountability.
What if we don't see ATV increases in 90 days?
Our average client sees +18% ATV lift within 90 days. If your team doesn't, we offer a full refund of tuition (grant-covered portion excluded). But we've found that when stores use our manager dashboard to track progress and do weekly role-plays, results are consistent. We'll work with you to identify barriers.
How do grants actually work? Do we have to apply?
We handle the grant application for you. You pay out-of-pocket initially, then we submit. Once approved, you receive a grant credit. For BC, this means you pay $995 and get back $796 (80%). No paperwork from you. We've processed 200+ successful applications.
Can we do this cohort-style or does everyone go solo?
Both. Team training works best as a cohort—your staff take it together, do live Zoom sessions together, and hold each other accountable. We recommend cohort-style, but if you need to stagger training, we can accommodate that (longer timeline, more bookkeeping).
Do staff keep their certifications if they leave?
Yes. The certification is theirs. They can use it at another employer, take it to LinkedIn, or list it on a resume. We find that certified staff are MORE likely to stay (career development) and LESS likely to be poached (they're invested in your store culture).
What's the difference between Level 1 and Level 2 for teams?
Level 1 (Foundation, $495/person) covers the 8 modules but no tasting kits or advanced role-plays. Level 2 (Professional, $895/person) includes everything plus physical product samples and advanced sales scenarios. For B2B teams, we recommend Level 2 for ROI—the tasting kits are where the magic happens. Level 1 works for compliance-only needs.
Ready to Transform Your Team?
The best time to invest in your team is now. Let's calculate your ROI and get you certified in 90 days.
Schedule a Team Strategy Call