Transform Your Team Into Revenue Generators in 90 Days

Canada's #1 cannabis retail education program. ATV lift of 20%+ (target), staff retention improves 40%+, stores become destinations.

See How Much More Revenue Your Store Could Make Book a 20-Min Call with Julie

2,000+

Certified Graduates

200+

Organizations

4.8/5

Google Rating

Since 2017

Trusted Across Canada

Our graduates work at

Tokyo Smoke Spiritleaf Canna Cabana Fire & Flower Dutch Love Sessions Superette Tweed + 235 more companies

You're in an Impossible Position

You want your team to excel. But order-takers aren't consultants. Margins are squeezed. Staff turnover costs $8-12k per person. And every poorly-trained budtender leaves money on the table every single day.

You WANT to invest in your team. But you need to know: Will it actually move the needle?

Your Team Is Your Biggest Asset (Or Your Biggest Liability)

Here's the story that changes everything:

Without Training

Customer walks in.

Untrained budtender: "What's your budget?"

Points to a $35 eighth of commodity flower and rings it up.

Sale: $35

Result: A one-time transaction that never comes back.

With Sommelier Training

Same customer.

Trained budtender asks first: "What are you looking to get out of it?" — occasion, past experience, desired outcome, then budget.

Recommends a $40 eighth + a pack of premium pre-rolls — and the customer understands exactly why.

Sale: $67 (same customer, bigger basket)

Result: A confident customer who asks about gummies for next time — and comes back.

Now picture that shift across your whole team, every day.

The Sommelier Impact

Budtender Transformation

Order-Taker

↓

Consultant

Shift from "What's your budget?" to terpene-guided recommendations that build customer trust.

Revenue Impact (Store-wide average)

ATV: $35

↓

ATV: $42

Store Culture

Commodity

↓

Destination

Staff retention improves significantly in certified stores. Customers request staff by name.

Interactive ROI Calculator

See exactly what this investment means for your store. Adjust the variables below.

Current Average Transaction Value ($)

Transactions Per Day

Staff to Train

Operating Days Per Year

Your ROI Projection (90-Day Post-Certification)

Current Annual Revenue

$0

After Certification (ATV +21%)

$0

Annual Revenue Increase

$0

Team Investment (Level 2)

$0

Payback Period

0 days

Grant Coverage (BC 80%)

$0

What's Included for Teams

The Curriculum

15 modules
29 instructional hours total
15 hours pre-recorded (self-paced online)
2 on-site classroom days (7 hrs each)
Lifetime access to online materials

The Certification

Module exams
Final certification test
Digital credential
LinkedIn badge
Completion certificate
Career tracking

The Support

Cohort onboarding call
Instructor-led on-site facilitation (both days)
Manager dashboard
Progress tracking
Technical support
Assessment kits included

The Ongoing

Alumni network access
Job board (certified only)
Monthly webinars
Product updates
ROI reporting
Continuing education

Program Format

29 total instructional hours (15 pre-recorded + 2 on-site days × 7 classroom hrs). $2,500 per person. Canada Job Grant / BC ETG eligible — up to 80% employer reimbursement.

Team Pricing

One flat rate: $2,500 per person — the same whether you train 1 team member or 100. No volume tiers, no custom quote required.

Grant funding available: depending on your province and eligibility, the Canada Job Grant can cover most of the cost — up to 100% in some provinces. Grants cover tuition only.

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Case Studies: Real Stores. Real Results.

Independent Single-Location Store, Vancouver BC

Team Size: 5 budtenders

Format: Cohort

Investment: $2,500 per person · Canada Job Grant eligible

Average Basket

Higher, consistently

Customer Loyalty

Repeat visits; staff requested by name

Staff Retention

Noticeably improved

Team Confidence

Order-takers became advisors

"The terpene training in Module 4 was the game-changer. Staff could finally explain why one product suited a customer better than another — and customers bought the premium version with confidence. Customers started requesting staff by name."

2-Location Chain, Calgary AB

Team Size: 10 staff across 2 locations

Format: Cohort

Investment: $2,500 per person · Canada Job Grant eligible

Consistency

Same expert experience across both stores

Manager Time

Less time spent training

Staff Capability

Standardized and certified

Customer Trust

Higher across locations

"Having the same certification across both stores meant customers who visited either location got the same expert guidance. That consistency is priceless for multi-location operators."

Multi-Location Operator, Ontario

Team Size: 5 new hires (pre-opening)

Format: Before grand opening

Investment: $2,500 per person · Canada Job Grant eligible

Launch Readiness

Opened as experts, not rookies

Customer Reviews

Frequently praised staff knowledge

Recommendation Quality

Confident and accurate

Team

Certified before day one

"We didn't open as rookies. We opened as experts. The difference in customer confidence was immediate."

Team Training FAQ

What if some staff don't complete the program?

Our completion rate for Level 2 is 94%. We've found that when managers commit to the program and celebrate completion, staff finish. We provide manager accountability tools and progress tracking. If someone drops out, we offer 1 make-up session and coach you on re-engagement. Most teams finish together, creating peer accountability.

What if we don't see ATV increases in 90 days?

Our average client sees +18% ATV lift within 90 days. If your team doesn't, we offer a full refund of tuition (grant-covered portion excluded). But we've found that when stores use our manager dashboard to track progress and do weekly role-plays, results are consistent. We'll work with you to identify barriers.

Can we do this cohort-style or does everyone go solo?

Both. Team training works best as a cohort—your staff take it together, do live Zoom sessions together, and hold each other accountable. We recommend cohort-style, but if you need to stagger training, we can accommodate that (longer timeline, more bookkeeping).

Do staff keep their certifications if they leave?

Yes. The certification is theirs. They can use it at another employer, take it to LinkedIn, or list it on a resume. We find that certified staff are MORE likely to stay (career development) and LESS likely to be poached (they're invested in your store culture).

What's the difference between Level 1 and Level 2 for teams?

Level 1 (Foundation, $297/person) covers the foundational modules but no assessment kits or advanced role-plays. Level 2 (Professional, $597/person) includes everything plus physical product samples and advanced sales scenarios. For B2B teams, we recommend Level 2 for ROI—the assessment kits are where the magic happens. Level 1 works for compliance-only needs.