Fuel Your Marketing With

GAS

Engage Retailers and Gain Shelf Space with

Gustatory Assessment Services

The CannaReps GAS program is designed to help improve competitiveness, increase positive brand sentiment and empower Retailers with sales tools and educational events.

Considering Budtenders and Consumers cannot see, smell, touch or taste the product before buying, credible word of mouth creates exponential growth. This is achieved by leveraging CannaReps’ credibility and network of Certified Cannabis Sommeliers for unbiased gustatory assessments that deliver competitive insights and sales messaging that resonates authentically with the consumer. Expected results include more shelf space for more product SKUs and powerful sales tools for Budtender.

The Problem

Self-generated marketing is often perceived as biased by buyers, retailers, and consumers.

A total lack of sales data between the Retailer and the Producer cuts off the feedback loop of sell-through rates and customer satisfaction. "Sold" products may sit on retail shelves for months and degrade as it ages.

Today, Retailers, Budtenders and consumers prefer credible third-party sources (Reddit, etc) for an unbiased judgment of product quality.

A Budtender's referral is the most powerful method to impact sales, however, it is unrealistic for a Budtender to taste and know all products on the menu.

Without innovative marketing approaches that include external voices, it is difficult to set yourself aside from competitors and provide a convincing narrative around the value of your product.

The Need

Based on preliminary meetings, the objective is to gain shelf space in more retail stores and for Budtenders to feel confident in speaking about the brand's value proposition and recommending its products.

The Solution

Correctness + Palatability = Market Success

 

Correctness in cannabis is achieved when a flower is expressed true to its genetics in terms of bud development, aroma and flavour.

Palatability is achieved when the flower performs well in terms of the gustatory experience (intensity of flavour, taste, smoothness, etc.)

GAS Delivered in 2 Weeks

Our team of highly trained, Certified Cannabis Sommeliers will provide you with a report that gives you marketing and sales messaging to secure the long-term saleability of your flowers. Depending on the report’s results, the content may be used for promotional purposes at the client’s discretion.

MilestoneCannaReps Deliverables​
Gustatory Assessment ReportAn unbiased gustatory assessment for the cannabis flowers with detailed analysis and scores across 12 quality parameters.
Competitive Analysis Report
A comparative analysis of the overall quality of your flowers to competitors with similar offerings. This includes detailed grading reports for the competitor's products. And Market positioning analysis in terms of correctness, palatability, and price
Cannabis Sommelier Product Descriptions​Report on key selling points for each cultivar that connects with consumers'
references and thorough descriptions for each of your products' aroma, flavour, and burn performance.
Define Value Proposition & Confirm Selling Points
Face-to-Face meeting to present GAS report findings and each product's key selling points for the internal marketing team. This meeting will be used to
determine how the content from CannaReps can be used for promotional purposes and to plan for the educational event.
Educate & Empowerudtenders & Reps​Create content and facilitate a 1-hour educational workshop to empower Retailers to
quickly differentiate your product and sell it confidently - even without tasting it. This event is to be co-promoted. If the topic is not product specific, general educational content can be defined together

Results of GAS: Sales Efficiency

Marketing Reps can spend less time selling the product and more time servicing the relationship with retailers

Regardless of the Budtender's knowledge or experience with the product, they can quickly reference the information to accurately describe and sell the product—even if they have never seen or tasted it

Budtenders are more likely to recommend the product repeatedly compared to products that lack the 3rd-party verified information

Retailers feel more confident to list and re-list products that have been assessed by CannaReps & the Cannabis Sommelier community

Positive brand sentiment is established for Retailers through engaging and educational workshops

Consumers gain confidence to buy instantly based on information from an official 3rd party rather than a random Reddit review

Consumers can save time and bypass talking to a Budtender to make an informed decision simply by reading the product description

Testimonial

Dan Sutton, CEO of Tantalus

“Since you spoke to our exec, we have adapted some of your advice into practical processes that ended up being a low-hanging fruit at SunLab. You have inspired a greater pursuit of excellence from us and I am excited to see it play out in our flower over the next months and years.”

About CannaReps

Professional cannabis education that sparks confidence

CannaReps provides interactive education that empowers cannabis industry professionals with the tools, knowledge and expert strategies on how to engage consumers and provide effective and responsible cannabis guidance. Our community programs connect over 2,000 Certified Cannabis Sommeliers and 10,000 email subscribers through interactive events.

Julie Domingo

PRINCIPAL/CEO

Axel Holin

BUSINESS DEVELOPMENT

Sharon Singh

DEAN OF STUDENTS/COO

Analytical reports are conducted by a team of Certified Cannabis Sommeliers that have trained palates and are familiar with current market offerings.

Welcome to CannaReps!
Please read and submit the following Waiver & Release to continue your enrolment confirmation.

WAIVER & RELEASE (the “Release”)

This event is conducted by CannaReps Consulting Ltd. (“CannaReps or Company”). Please read and submit below.

I am an attendee at an event hosted by CannaReps (the “Workshop“). I release CannaReps from any and all liability, claims, demands, actions and causes of action whatsoever arising out of or related to any loss, damage or injury, including death, that may be sustained by me while participating in the Workshop.

I understand and agree that:

  • Any cannabis or cannabis products that I bring to the Workshop is from my personal supply and was lawfully purchased.
  • I will not possess in excess of thirty (30) grams of cannabis, unless I am lawfully permitted to possess more under the applicable regulations. If I am in possession of medical cannabis, I will not share my medical cannabis.
  • I will not distribute, sell, display, consume, or lose custody of the cannabis or cannabis products that I bring to the Workshop and will adhere to all applicable laws, and regulations.
  • Any promotional material I bring to the Workshop is in accordance with the applicable laws, and regulations. I will include the promotion of the safe consumption of cannabis.
  • CannaReps reserves the right, in its sole discretion, to eject, disqualify, or remove any exhibition or person for the contravention of any applicable laws and regulations.
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