The CannaReps GAS program is designed to help improve competitiveness, increase positive brand sentiment and empower Retailers with sales tools and educational events.
Considering Budtenders and Consumers cannot see, smell, touch or taste the product before buying, credible word of mouth creates exponential growth. This is achieved by leveraging CannaReps’ credibility and network of Certified Cannabis Sommeliers for unbiased gustatory assessments that deliver competitive insights and sales messaging that resonates authentically with the consumer. Expected results include more shelf space for more product SKUs and powerful sales tools for Budtender.
Correctness + Palatability = Market Success
Correctness in cannabis is achieved when a flower is expressed true to its genetics in terms of bud development, aroma and flavour.
Palatability is achieved when the flower performs well in terms of the gustatory experience (intensity of flavour, taste, smoothness, etc.)
Our team of highly trained, Certified Cannabis Sommeliers will provide you with a report that gives you marketing and sales messaging to secure the long-term saleability of your flowers. Depending on the report’s results, the content may be used for promotional purposes at the client’s discretion.
|Gustatory Assessment Report||An unbiased gustatory assessment for the cannabis flowers with detailed analysis and scores across 12 quality parameters.|
|Competitive Analysis Report||A comparative analysis of the overall quality of your flowers to competitors with similar offerings. This includes detailed grading reports for the competitor's products. And Market positioning analysis in terms of correctness, palatability, and price|
|Cannabis Sommelier Product Descriptions||Report on key selling points for each cultivar that connects with consumers'
references and thorough descriptions for each of your products' aroma, flavour, and burn performance.
|Define Value Proposition & Confirm Selling Points|
|Face-to-Face meeting to present GAS report findings and each product's key selling points for the internal marketing team. This meeting will be used to
determine how the content from CannaReps can be used for promotional purposes and to plan for the educational event.
|Educate & Empower Budtenders & Reps||Create content and facilitate a 1-hour educational workshop to empower Retailers to
quickly differentiate your product and sell it confidently - even without tasting it. This event is to be co-promoted. If the topic is not product specific, general educational content can be defined together
Dan Sutton, CEO of Tantalus
“Since you spoke to our exec, we have adapted some of your advice into practical processes that ended up being a low-hanging fruit at SunLab. You have inspired a greater pursuit of excellence from us and I am excited to see it play out in our flower over the next months and years.”
Professional cannabis education that sparks confidence
CannaReps provides interactive education that empowers cannabis industry professionals with the tools, knowledge and expert strategies on how to engage consumers and provide effective and responsible cannabis guidance. Our community programs connect over 2,000 Certified Cannabis Sommeliers and 10,000 email subscribers through interactive events.
DEAN OF STUDENTS/COO
Analytical reports are conducted by a team of Certified Cannabis Sommeliers that have trained palates and are familiar with current market offerings.
WAIVER & RELEASE (the “Release”)
This event is conducted by CannaReps Consulting Ltd. (“CannaReps or Company”). Please read and submit below.
I am an attendee at an event hosted by CannaReps (the “Workshop“). I release CannaReps from any and all liability, claims, demands, actions and causes of action whatsoever arising out of or related to any loss, damage or injury, including death, that may be sustained by me while participating in the Workshop.
I understand and agree that:
Any confidential or proprietary information or material relating to the Company’s operations or business which I obtain from the Company or its officers, employees, agents, suppliers or customers or otherwise by virtue of my participation with the Company or by the Company’s predecessor. Confidential or proprietary information or material includes, without limitation, the following types of information or material, both existing and contemplated, regarding the Company or its parent, affiliated or subsidiary companies: corporate information, including contractual licensing arrangements, plans, strategies, tactic, policies, resolutions, patents, trademarks, printed or digitized materials, handouts and brochures. Including any marketing information including sales, investment and product plans, customer lists, strategies, methods, customers, prospects and market research data. Including trade secrets; technical information, including drawings, designs, personal information (the “Confidential Information”).
I understand that the copyright and proprietary interest of any material provided to me belongs to CannaReps. All shared experiences from the Workshop are to remain confidential and private. I agree not to disclose any of the information learned during the Workshop outside of the Workshop except with others who attend the Workshop. I will not use any audio or video recording equipment during the Workshop, unless CannaReps approves of the recording and filming by providing prior written consent. I understand that any audio or video recording made during the Workshop is the property of CannaReps. I will not use CannaReps’ information for business or commercial purposes, without first obtaining the prior written consent of CannaReps.
I understand, acknowledge and agree that all copyright, trademarks, trade secrets, intellectual property rights, and any other rights arising from any designs, and all of the work products and materials conceived, developed or created by the CannaReps and any rights ancillary thereto (collectively, “Intellectual Property Rights”) which were solely or jointly with others, conceives, designs, creates, derives, develops or makes in the course of or in connection with the work with CannaReps shall belong solely to CannaReps. If you haven’t already, you shall promptly disclose to CannaReps in writing any and all Intellectual Property Rights, conceived, created, derived, developed or made in the course of or otherwise in connection with my participation with CannaReps, whether alone or with others, and whether during work shop hours or through the use of facilities and properties of CannaReps.
I agrees to indemnify and hold harmless CannaReps, its officers and directors, employees and its affiliates and their respective successors and assigns and each other person, if any, who controls any thereof, against any loss, liability, claim, damage and expense whatsoever (including, but not limited to, any and all expenses whatsoever reasonably incurred in investigating, preparing or defending against any litigation commenced or threatened or any claim whatsoever) arising out of or based upon any false representation or warranty or breach or failure by me to comply with any covenant or agreement made by me herein or in any other document furnished by me to any of the foregoing in connection with this transaction.
Notwithstanding the immediately preceding paragraph, I consent to and grant CannaReps, the Workshop, and its assignees, the right to photograph and record me, my name, voice, appearance and likeness and other material furnished by me for use on trusted online media which include, but are not limited to, their website and social media pages. My hereby release said matter in perpetuity to CannaReps without prejudice and acknowledge that this consent is freely given without expecting compensation.
By submitting my email address below, I agree to receive electronic communication from CannaReps including personal course information, news, updates and promotions regarding CannaReps’ products. I understand that I can withdraw my consent at any time.
CannaReps will only collect personal information (“Information”) that will allow us to provide, enhance, market or improve our events and services. Information is collected by means of registration for any CannaReps sponsored event or service. Information collected may include name, age, gender, address, email address, payment information, and geographical information.
CannaReps may share Information. CannaReps retains the right to share Information and other statistics with our partners, prospective advertisers, and other third parties for the purposes of improving, protecting, enhancing, and promoting our events and services. CannaReps may also disclose information to our affiliates, agents, contractors, and service providers in order to facilitate the functioning and maintenance of our events and services. We will not sell any information to advertisers or other third parties.
By submitting this Release and providing Information during the registration process, including the Exhibitor’s Agreement, you consent to the collection and use of your Information for these purposes.