Stand out from the competition + create customer loyalty in ONE DAY

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CannaReps CEO explains how team training increases sales and how we keep your employees engaged with ever-new cannabis products. 

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Canada’s 1st and ONLY Cannabis Sommelier Certification.

Trusted by over 200 Cannabis Companies Around the World

Recognized by the industry. Made for professionals and passionate connoisseurs.


Empower your team with the tools and knowledge to provide effective cannabis guidance

No cannabis experience? No problem! 
  • We transform a novice into a professional in 8 hours of education and hands-on activities
Overwhelmed with so many SKUs? 
  • Get up to speed with all the products in 50+ hours of classroom discussions  
Tough crowd?
  • Win over all types of customers from newbie to astute by providing effective and responsible cannabis guidance.
  • See customer referrals roll in as you build a community of cannabis lovers
Stay compliant and reduce the stigma 
  • Learn the language and create a relatable experience for the customer by translating technical terms like cannabinoid potency, terpene profiles, ancestry, and production method.

Budtender training that wows customers

Budtenders are the most influential people in shaping the cannabis industry. When they are given the tools and tangible skills to effectively help customers, they become effective at their job and more passionate about cannabis and serving their customers.  Budtenders create a community of customers that results in increased loyalty, referrals, and growth. 

Training strengthens your team culture and enables a consistent customer experience. When your team is empowered with the compliant language and shares the same foundational knowledge, they can work together to efficiently serve all types of customers. That means a customer shouldn’t wait to talk to a knowledgeable person.

Be the ‘sticky icky’

Good educational content between customers and teams creates long term relationships.

Increase customer loyalty and employee retention in 1 day.

Cannabis Sommelier Level 1 Certification


A trained and knowledgeable cannabis guide that has mastered product appreciation and best practices.

Quality Grading
Ancestry ID
Production Methods

This is what Cannabis Sommelier Level 1 Graduates can do:


Flexible Ways to Train Your Team

Register anytime, learn at your own pace, complete your exam when you’re ready. 
Your course access never expires.

Small Teams
(single registration
up to 5 students)

$347/student — sale $297

Self-guided, interactive online learning

Go at your own pace: certify yourself in 1 day, over a weekend, or take as long as you like!

What you get in the program:

  • 8+ hours of engaging videos and demonstrations
  • Cannabis Sommelier Toolkit ($89 value) shipped to you
  • Fun & interactive hands-on activities with focus on sensory skill development
  • Cannabis Sommelier Student PDF Workbook and curated resources
  • Lifetime Level 1 online course access—available on desktop, iOS and Android mobile devices with an internet connection
  • Cannabis Sommelier Level 1 Certificate of Completion

PLUS live Study Hall sessions with our instructors and community for 6 months!

Online, Self Guided
Retailer Program

(6 students or more)


Easy employee onboarding as you grow

Lock in your team pricing now so it never increases!

Empower each team member with the most up-to-date cannabis knowledge as you grow. Deliver a consistent and confident experience that your customers can count on. 

Establish a company culture of product knowledge, science, and cultural awareness that builds your organization. Quickly and conveniently onboard new members as your team grows.

Get everything in the self-guided online program including all the video course content, Cannabis Sommelier Toolkit, and Cannabis Sommelier Level 2 Certificate of Completion

  • Start by purchasing 6 or more registrations
  • Easy online payment options by credit card or e-transfer, or request an invoice at checkout!
  • We send you your enrolment codes and toolkits
  • Easily enroll each team member online whenever they’re ready to start!

Industry professionals benefit greatly in our Study Hall sessions where we discuss the latest science and products on the market with other students and alumni

Custom Private Training
(In-Person or Live Webinar)

Learn together in 1 day
starting at $6000/group

Certify your entire team in 1 day!

Ready to customize your private webinar?

The preferred team-building and employee onboarding training experience where we customize the content to your company’s needs.  Your entire team can learn all at once, and ask instructors live questions throughout the day.
  • LIVE private & customized 8-hour interactive webinar
  • Cannabis Sommelier Kits for your entire team
  • Follow along with our Cannabis Sommelier Student Workbook and curated resources
  • Includes lifetime access to online resources
  • 1-day live certification for your entire team or customized live learning sessions plus optional online certification. We have options to fit your team!
Private customized sessions and industry expert insights for your entire team.

What you’ll learn

Cannabis Sommelier
Level 1 Certification Program
Cannabis Ancestry, History & Culture

Learn how to give appreciation and respect to the ancestry, history and culture of cannabis from around the world by being able to identify its lineage and grade its quality.

Botany & Biochemical Constituents

Break down the various cannabinoids and chemicals that the plant can produce.


Learn the solvent-free and solvent-based extraction methods and the potency ranges of each product type.

Consumption Methods

Learn to provide safe guidance with each consumption method.

The Endocannabinoid System

Learn about the endocannabinoid system and entourage effect. Gain an understanding of why cannabis effects people differently and the medical contraindications for cannabis use.

Quality Assessment

Learn how to distinguish between low, medium, and high-quality cannabis. Identify potential issues with bud contamination and problematic bud.

Best Practices for Providing Guidance

Learn the compliant language and approach to guide cannabis consumers safely and effectively. Know how to engage with anyone on cannabinoid potency, terpene profiles, ancestry, and production method.

Learn anywhere, anytime.
Plus, join us in our LIVE Study Hall sessions.

Our innovative Cannabis Sommelier Level 1 is now a course you can now take online. 
Plus, you’ll get exclusive live Study Hall sessions for 6 months!

What you'll get in the Cannabis Sommelier Level 1 core certification program:

Plus, we've added live Study Hall sessions with our instructors for 6 months.

For the best learning experience, we recommend you acquire your own cannabis to use as learning samples with the toolkit and digital resources we provide. A list of recommended cultivars will be provided to you after you complete your enrolment.

Not able to obtain cannabis? Don’t sweat it. You can still learn with our videos and Study Hall sessions. Just like a cooking show, you don’t need all the ingredients on hand to learn how to cook a dish.

Featured In

Our Cannabis Sommeliers LOVE our tools and techniques,
and positively impacting lives every day

“Novice, intermediate or expert—regardless of your cannabis knowledge, CannaReps will educate you, engage you, and leave you feeling excited and better informed for you part in the industry. Inspirational speakers, hands-on learning, and a course unlike any other!”

📢 Listen to what Mitchell has to say about our Team Training program!

Mitchell Flann – Retail Training Manager of West Coast Cannabis Store / Hierarchy Brands

This course is for you if...
This is NOT for you if:

Get Your Training Costs Covered / Reimbursed

Your company may be eligible for a training cost reimbursement, provided by provincial government programs. Select provincial government programs are listed below. Provinces not listed here may also qualify for reimbursement – please check with your provincial body.

Read the Article 

Top 5 Tips for
Cannabis Retailers

Sent straight to your inbox for downloading!

Meet Your Instructors

Adolfo Gonzalez, Founder & Headmaster - CannaReps
Adolfo Gonzalez C., Headmaster

The master educator of the CannaReps crew, Adolfo brings 20+ years of experience as a grower, community organizer, researcher, and consultant in the cannabis industry. Whether you’re an eager student or an industry veteran, Adolfo inspires people to adopt the ‘eternal learner’ mindset when it comes to cannabis because he believes that it can change lives and help communities heal when we treat the plant and its users with respect and understanding. Adolfo’s advocacy for dispensaries, clients, and deeper research in cannabis often see him at the head of the room, presenting his research and moving public policy forward. 

Julie Domingo CEO CannaReps
Julie Domingo, CEO

Julie provides exemplary cannabis education and helps cannabis companies deliver the ultimate customer experience. Breaking barriers comes naturally to Julie, as the first Canadian female Apple Expert trainer, and the pioneer that obtained the first cannabis compassion club business license in Canada, while winning Lift industry awards 3 years in a row. As one of the rare women of colour CEO’s in the industry, Julie is humbly committed to removing stigmas, building community, and increasing industry standards for high-quality products and compassionate service.

Questions? Book a time with a CannaReps personnel

Or send us a message

Frequently Asked Questions

If you’re a beginner who’s curious about the budding industry, a current industry professional who’s looking to brush up on cannabis product knowledge, or an entrepreneur looking to expand their knowledge—this course is the right answer for you! We give you solid, proven, evidence-based data that is as up-to-date as possible so you leave the class with all the top information.

The Cannabis Sommelier Level 1 program is great for beginners as the content provides critical and foundational concepts to understanding cannabis. We have had many cannabis “newbies” take the course and by the end, they feel empowered and confident in their cannabis knowledge. As this is a comprehensive program, you don’t need to do any additional reading or study prior to the program.  A list of recommended articles, publications, and books to further your knowledge is provided in our references section.

Our Cannabis Sommelier courses were originally developed for in-person learning in a classroom setting where learners can study cultivars hands-on. This year, we’ve redeveloped Cannabis Sommelier Level 1 into an online course and packed it with even more valuable content.
This new delivery format gives us three advantages:

  1. A lower price point!
    In-person, Cannabis Sommelier Level 1 is normally $480 (plus travel expenses for out-of-town learners). We’re now able to offer the online course for just $347 CAD! Tuition is subject to change.
  2. The convenience of learning at your own pace!
    The program is now self-guided so you can pause, review a section, or take a break as life demands without losing access. We welcome all types of learners and are even more easily available to clarify concepts and answer questions.
  3. Learn online from anywhere!
    The course content is accessible anytime from your computer or mobile device, as long as you have an internet connection. So many of you have asked us to come to your city or country—now we can learn in the comfort of your own home!
  4. Study Hall sessions!
    We’ve never been able to offer this to students before! Your online certification includes a bonus of 6 months of Study Hall sessions with Headmaster Adolfo. We also make these videos available for playback in case you miss them.

This is a hybrid of an online course and live training. The core content is offered on our website where you get a combination of videos, hands-on activities, quizzes, and reference hand-outs. The live component is our bi-weekly Study Hall sessions which we have not been able to offer our alumni community until now. The fun and relaxed sessions is where you get to the latest updates on all things cannabis—directly from our instructors. Ask all your questions, connect with other learners, and stay up-to-date on the latest cannabis products and science. Not only does Adolfo deliver extra bonus content every session, but this is also a great networking opportunity for those interested in the cannabis industry!

How does lifetime access sound? After enrolling, you have unlimited access to the core content of your course for as long as you like—across any and all devices you own.
As part of your course, we provide almost everything you need to learn including shipping you a Cannabis Sommelier Toolkit. For the best learning experience, we recommend you acquire your own cannabis (approximately 10.5g) to use as learning samples with to the toolkit and digital resources we provide. A list of recommended cultivars will be e-mailed to you after you complete your enrolment.
  • Not able to obtain cannabis? Don’t sweat it. You can still learn all the core content by watching our videos and attending the Study Hall sessions. Just like a cooking show, you don’t need all the ingredients on-hand to learn how to cook a dish!

Yes, this course is available internationally, and we already have students across the USA and around the world. (If our checkout doesn’t ship to your country, send us an email!)

One of the hurdles that you may encounter is your ability to access cannabis depending on the laws applicable to your state or country. However, you don’t need to have cannabis on hand to enjoy the program, as you can still learn by watching us complete the demonstrations. Regardless of your ability to access cannabis, we send you a Cannabis Sommelier Kit. (The kit does not contain any cannabis)

Bulk registrations for Cannabis Sommelier Level 1 can be purchased in quantities of 6 or more at $297 CAD. You’ll be sent unique codes to enrol each team member now or in the future as your team grows. Contact us at for more information.

This is a self-paced course, with a total of 8-10 hours of instructional lessons. All the topics are broken down into mini-lessons so you can stop for a break after each lesson or activity. The best experience is to take the course in sequence as the course is designed in a building block style where each lesson is a foundation for the next. The last lesson ties in all the learning provided in previous sections. 

We believe so strongly in our courses that you will gain knowledge and confidence about cannabis for your own consumption and guidance for others. If you feel that you are unsatisfied with the course content and that it did not add value to your understanding of cannabis, please contact us within 30 days and we will give you a refund minus the cost and shipping of the Cannabis Sommelier kit (valued at $89) as you get to keep it.

The Cannabis Sommelier Level 2 program is a highly interactive program that requires close examination of cannabis products in person. Considering the pandemic and health orders to limit gatherings, we have paused all of our in-person seminars. When restrictions for gatherings are lifted, we will list dates and locations for the Cannabis Sommelier Level 2 program, as well as send an email to our list. Successful completion of Cannabis Sommelier level 1 is required before taking the Level 2 program. 

We are considering offering parts of Level 2 content online such as the lectures and theories in the near future so please stay tuned. The interactive and sensory development components are impossible to conduct online as there is a large component of smelling and handling products—many of which are difficult to find on the market. There are also regulatory restrictions preventing us from shipping out cannabis products and we must adhere to them. 

Level 2 is a very fun and interactive experience, where it is worth meeting and learning with other cannabis community members. The activities we have designed include group work and the discussions among the students are very valuable to cement your learning. We hope to be able to host Level 2 sessions in select cities across Canada this fall.


Be sure to subscribe to our mailing list for course date announcements.


Age verification required to ensure students are of legal age to access Cannabis.

18+ in Alberta, 21+ in Quebec, 19+ in all other Canadian provinces, 21+ in the USA.

Welcome to CannaReps!
Please read and submit the following Waiver & Release to continue your enrolment confirmation.

WAIVER & RELEASE (the “Release”)

This event is conducted by CannaReps Consulting Ltd. (“CannaReps or Company”). Please read and submit below.

I am an attendee at an event hosted by CannaReps (the “Workshop“). I release CannaReps from any and all liability, claims, demands, actions and causes of action whatsoever arising out of or related to any loss, damage or injury, including death, that may be sustained by me while participating in the Workshop.

I understand and agree that:

  • Any cannabis or cannabis products that I bring to the Workshop is from my personal supply and was lawfully purchased.
  • I will not possess in excess of thirty (30) grams of cannabis, unless I am lawfully permitted to possess more under the applicable regulations. If I am in possession of medical cannabis, I will not share my medical cannabis.
  • I will not distribute, sell, display, consume, or lose custody of the cannabis or cannabis products that I bring to the Workshop and will adhere to all applicable laws, and regulations.
  • Any promotional material I bring to the Workshop is in accordance with the applicable laws, and regulations. I will include the promotion of the safe consumption of cannabis.
  • CannaReps reserves the right, in its sole discretion, to eject, disqualify, or remove any exhibition or person for the contravention of any applicable laws and regulations.
  • The use of cannabis or cannabis products may impair your judgment, ability to react. By law, you should not drive or operate heavy machinery while under the influence. Please read the statutory rules and regulations surrounding cannabis in your jurisdiction for clarification.
  • Any advice or recommendations given by CannaReps is for informational and educational purposes only and CannaReps does not warrant or guarantee the completeness or correctness or the information provided.
  • I freely and voluntarily accept and fully assume all such risks, dangers, and hazards associated with attending the Workshop.
  • I certify that I am over the age of 19. This Release shall be effective and binding upon my heirs, next of kin, executors, administrators, assigns and representatives in the event of my death or incapacity.


Any confidential or proprietary information or material relating to the Company’s operations or business which I obtain from the Company or its officers, employees, agents, suppliers or customers or otherwise by virtue of my participation with the Company or by the Company’s predecessor. Confidential or proprietary information or material includes, without limitation, the following types of information or material, both existing and contemplated, regarding the Company or its parent, affiliated or subsidiary companies: corporate information, including contractual licensing arrangements, plans, strategies, tactic, policies, resolutions, patents, trademarks, printed or digitized materials, handouts and brochures. Including any marketing information including sales, investment and product plans, customer lists, strategies, methods, customers, prospects and market research data. Including trade secrets; technical information, including drawings, designs, personal information (the “Confidential Information”).

I understand that the copyright and proprietary interest of any material provided to me belongs to CannaReps. All shared experiences from the Workshop are to remain confidential and private. I agree not to disclose any of the information learned during the Workshop outside of the Workshop except with others who attend the Workshop. I will not use any audio or video recording equipment during the Workshop, unless CannaReps approves of the recording and filming by providing prior written consent. I understand that any audio or video recording made during the Workshop is the property of CannaReps. I will not use CannaReps’ information for business or commercial purposes, without first obtaining the prior written consent of CannaReps.


I understand, acknowledge and agree that all copyright, trademarks, trade secrets, intellectual property rights, and any other rights arising from any designs, and all of the work products and materials conceived, developed or created by the CannaReps and any rights ancillary thereto (collectively, “Intellectual Property Rights”) which were solely or jointly with others, conceives, designs, creates, derives, develops or makes in the course of or in connection with the work with CannaReps shall belong solely to CannaReps. If you haven’t already, you shall promptly disclose to CannaReps in writing any and all Intellectual Property Rights, conceived, created, derived, developed or made in the course of or otherwise in connection with my participation with CannaReps, whether alone or with others, and whether during work shop hours or through the use of facilities and properties of CannaReps.


I agrees to indemnify and hold harmless CannaReps, its officers and directors, employees and its affiliates and their respective successors and assigns and each other person, if any, who controls any thereof, against any loss, liability, claim, damage and expense whatsoever (including, but not limited to, any and all expenses whatsoever reasonably incurred in investigating, preparing or defending against any litigation commenced or threatened or any claim whatsoever) arising out of or based upon any false representation or warranty or breach or failure by me to comply with any covenant or agreement made by me herein or in any other document furnished by me to any of the foregoing in connection with this transaction.


Notwithstanding the immediately preceding paragraph, I consent to and grant CannaReps, the Workshop, and its assignees, the right to photograph and record me, my name, voice, appearance and likeness and other material furnished by me for use on trusted online media which include, but are not limited to, their website and social media pages. My hereby release said matter in perpetuity to CannaReps without prejudice and acknowledge that this consent is freely given without expecting compensation.

By submitting my email address below, I agree to receive electronic communication from CannaReps including personal course information, news, updates and promotions regarding CannaReps’ products. I understand that I can withdraw my consent at any time.


Protecting your privacy is important to CannaReps. This Privacy Policy (“Privacy Policy”) set outs the ways in which we use your information and how we ensure its protection.

CannaReps will only collect personal information (“Information”) that will allow us to provide, enhance, market or improve our events and services. Information is collected by means of registration for any CannaReps sponsored event or service. Information collected may include name, age, gender, address, email address, payment information, and geographical information.

CannaReps may share Information. CannaReps retains the right to share Information and other statistics with our partners, prospective advertisers, and other third parties for the purposes of improving, protecting, enhancing, and promoting our events and services. CannaReps may also disclose information to our affiliates, agents, contractors, and service providers in order to facilitate the functioning and maintenance of our events and services. We will not sell any information to advertisers or other third parties.

This Privacy Policy only covers the treatment of Information and other non-identifiable information gathered by CannaReps. This Privacy Policy does not apply to the practices of any third-party services. CannaReps does not take responsibility for the content or privacy policies of any third parties. CannaReps recommends that you review the privacy policies of any third-party service providers or events you access, use, or register for through our events or services.

This Privacy Policy has been established to help you understand our commitment to protecting your privacy. CannaReps reserves the right, at any time, to change or replace any portion of our Privacy Policy. You will be notified of any changes, if we believe, they materially impact your experience at our events or services. Continued use of our services after any change to the Private Policy constitutes an acceptance of those changes.

By submitting this Release and providing Information during the registration process, including the Exhibitor’s Agreement, you consent to the collection and use of your Information for these purposes.

If you have any questions or concerns please email us at