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Cannabis Retail Management Masterclass

Build the ultimate retail store experience.

Next Intake Begins August 1, 2023

Enroll now and get immediate access to your Cannabis Sommelier Level 1 Online course—included for free!

What you’ll learn

A condensed modular online course to put your plans to paper for the ultimate Cannabis Retail experience. Plus weekly online Masterclass Workshops that bring your retail strategy to life and connect you with a community tackling the same challenges across the country.

Setting Up Systems for Profit

If you don’t know your money—margins or forecasts—you can’t know your business.
We help you understand the industry benchmarks so you can define your KPIs and know exactly when you’re scraping by and when you can afford to give everyone a bonus. What your profit model looks like determines everything.

Impress on First Sight

A first impression can either turn into a lifetime relationship, or a one-day

Your brand is more than how it looks, the way you place your products, or
even the way you design your store. It’s about the multi-sensory impression you leave with your customers.

How to Get Raving Customers

How do you keep customers hooked after the first transaction?

We help you understand what the best stores do right by digging into
consumer insights, customer service models and long-term, sustainable marketing plans, so you can steer clear of new-canna-business wrongs.

Minimizing Risk, Maximizing Compliance

There’s no straightforward formula for success when the rules are still being written.
Legal documents are a start, but there’s nothing more dependable than the 20+ years of real-life experiences of our award-winning instructors.

Reverse-Engineering a Powerful Culture

Great culture is invisible: you just trust the branding, the values and the people in
that company.

One of our biggest goals is to help you build an aligned business: starting from your core values and ending with a culture that invites community.

Curating Your Cannabis Menu

Planning any menu takes effort: nevermind when you’re serving a lot of newly curious customers.
We help you find out people’s pain and pleasure points (their cannabis WHY) so you can curate a cannabis menu that answers everyone’s needs before they ask.

Cannabis Retail Management Masterclass
Online Program
$2997 CAD

Next Intake August 1, 2023

The Cannabis Retail Management Masterclass includes the Cannabis Sommelier Level 1 Online Certification. We recommend completing your Cannabis Sommelier course before you begin the Management program. 

Cannabis Retail Management
Online Masterclass Program

The Cannabis Retail Management Masterclass begins on August 1, 2023.

You’ll receive an online lesson module each week with easy-to-follow videos, done-for-you templates and strategy-building exercises.

Then join your weekly, live online Masterclass Workshops, where we’ll expand on the content to build out the strategies to work specifically for your organization.

Live online Masterclass Workshops run for 10 weeks on Tuesdays at 10AM PST/1PM EST. 

The Cannabis Retail Management Program includes the Cannabis Sommelier Level 1 online certification course. You’ll receive immediate access to the Level 1 online course upon registering for the Retail Management Masterclass Program.

If you have already completed your Level 1 certification, contact us for a discount code towards your Management Program tuition.

Training 6 people or more? 

The CannaReps team goes on-site TO YOU and provides a personalized management training session that is customized to your unique product line and services.

Email for more information or quick team registration.

Get Your Training Costs Covered / Reimbursed

Your company may be eligible for a training cost reimbursement, provided by provincial government programs. Select provincial government programs are listed below. Provinces not listed here may also qualify for reimbursement – please check with your provincial body.


6 Proven Strategies For


In An Oversaturated Market

Read the Report

By submitting your information, you’ll get first dibs on other free educational content. You also agree to our terms of use and privacy policy.

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From the CannaReps
Cannabis Retail Management Masterclass

Learn More

Create your foolproof, legal business plan
for the new cannabis economy

The bootcamp run by industry veterans you can’t afford to miss

Cannabis has been pegged as the newest multi-billion dollar industry that is as revolutionary as the internet. If you’re paying attention, you’re
excited, because the plant that’s sparking the revolution is transformative, healing, and full of possibility for anyone from the canna-curious
to those more medically inclined. You want to bring your experience, excitement, and community to a meaningful, long-term business in
the new space. But loads of questions keep haunting you…

What’s the right way to navigate the
regulations and licenses?

Starting up a cannabis retail store is confusing, no matter whether your dreams are a national chain or a one-stop-mom-and-pop. CannaReps
helps you plan your dream business using a workshop format where you get to test out your ideas. In the Dispensary Business course, you
get access to fast-paced and in-depth guidance, collaboration, expertise, and test environment that’ll give you the jumpstart you need to
take your next steps to dispensary superstardom.

We’re the cannabis business plan bootcamp for you.

Trusted by over 60 Cannabis Companies Around the World

You’ll leave with

A 10-step success plan to help you craft the ultimate dispensary experience (used by award- winning dispensaries & managers in Canada)

Best practices for determining key metrics for success, how to set up your store for your target clients, what to offer to get people hooked, and how to get raving reviews

A competitive business model that is authentic to you and resonates with your customers and employees

A plan. A way forward. And the
confidence to take your next steps.


A 3-month countdown operation checklist
of “Need-To-Dos” that every store manager needs to have

Julie Domingo CEO CannaReps

Julie Domingo Your Instructor

Julie only works with passionate people, which is why she ended up as CEO at CannaReps after 13 years of award-winning stints at Aura Cannabis, Apple, Rogers, and Canon. Breaking barriers comes naturally to Julie, who was the first female Apple Expert in Canada, and the GM that led Aura Health Studio & Dispensary to win Lift awards 3 years in a row, as well as receive the first compassion club business license in Vancouver. She’s the sort of deadline-driven creative who’s hungry for better companies and more compassionate practices in the world and in cannabis.

Long story short, Julie’s the sort of go-getter that you need on your team and as your coach, which is why her expertise in the Cannabis Retail Manager Masterclass has been lauded left, right and centre by students.

Our. students. love. us.

Welcome to CannaReps!
Please read and submit the following Waiver & Release to continue your enrolment confirmation.

WAIVER & RELEASE (the “Release”)

This event is conducted by CannaReps Consulting Ltd. (“CannaReps or Company”). Please read and submit below.

I am an attendee at an event hosted by CannaReps (the “Workshop“). I release CannaReps from any and all liability, claims, demands, actions and causes of action whatsoever arising out of or related to any loss, damage or injury, including death, that may be sustained by me while participating in the Workshop.

I understand and agree that:

  • Any cannabis or cannabis products that I bring to the Workshop is from my personal supply and was lawfully purchased.
  • I will not possess in excess of thirty (30) grams of cannabis, unless I am lawfully permitted to possess more under the applicable regulations. If I am in possession of medical cannabis, I will not share my medical cannabis.
  • I will not distribute, sell, display, consume, or lose custody of the cannabis or cannabis products that I bring to the Workshop and will adhere to all applicable laws, and regulations.
  • Any promotional material I bring to the Workshop is in accordance with the applicable laws, and regulations. I will include the promotion of the safe consumption of cannabis.
  • CannaReps reserves the right, in its sole discretion, to eject, disqualify, or remove any exhibition or person for the contravention of any applicable laws and regulations.
  • The use of cannabis or cannabis products may impair your judgment, ability to react. By law, you should not drive or operate heavy machinery while under the influence. Please read the statutory rules and regulations surrounding cannabis in your jurisdiction for clarification.
  • Any advice or recommendations given by CannaReps is for informational and educational purposes only and CannaReps does not warrant or guarantee the completeness or correctness or the information provided.
  • I freely and voluntarily accept and fully assume all such risks, dangers, and hazards associated with attending the Workshop.
  • I certify that I am over the age of 19. This Release shall be effective and binding upon my heirs, next of kin, executors, administrators, assigns and representatives in the event of my death or incapacity.


Any confidential or proprietary information or material relating to the Company’s operations or business which I obtain from the Company or its officers, employees, agents, suppliers or customers or otherwise by virtue of my participation with the Company or by the Company’s predecessor. Confidential or proprietary information or material includes, without limitation, the following types of information or material, both existing and contemplated, regarding the Company or its parent, affiliated or subsidiary companies: corporate information, including contractual licensing arrangements, plans, strategies, tactic, policies, resolutions, patents, trademarks, printed or digitized materials, handouts and brochures. Including any marketing information including sales, investment and product plans, customer lists, strategies, methods, customers, prospects and market research data. Including trade secrets; technical information, including drawings, designs, personal information (the “Confidential Information”).

I understand that the copyright and proprietary interest of any material provided to me belongs to CannaReps. All shared experiences from the Workshop are to remain confidential and private. I agree not to disclose any of the information learned during the Workshop outside of the Workshop except with others who attend the Workshop. I will not use any audio or video recording equipment during the Workshop, unless CannaReps approves of the recording and filming by providing prior written consent. I understand that any audio or video recording made during the Workshop is the property of CannaReps. I will not use CannaReps’ information for business or commercial purposes, without first obtaining the prior written consent of CannaReps.


I understand, acknowledge and agree that all copyright, trademarks, trade secrets, intellectual property rights, and any other rights arising from any designs, and all of the work products and materials conceived, developed or created by the CannaReps and any rights ancillary thereto (collectively, “Intellectual Property Rights”) which were solely or jointly with others, conceives, designs, creates, derives, develops or makes in the course of or in connection with the work with CannaReps shall belong solely to CannaReps. If you haven’t already, you shall promptly disclose to CannaReps in writing any and all Intellectual Property Rights, conceived, created, derived, developed or made in the course of or otherwise in connection with my participation with CannaReps, whether alone or with others, and whether during work shop hours or through the use of facilities and properties of CannaReps.


I agrees to indemnify and hold harmless CannaReps, its officers and directors, employees and its affiliates and their respective successors and assigns and each other person, if any, who controls any thereof, against any loss, liability, claim, damage and expense whatsoever (including, but not limited to, any and all expenses whatsoever reasonably incurred in investigating, preparing or defending against any litigation commenced or threatened or any claim whatsoever) arising out of or based upon any false representation or warranty or breach or failure by me to comply with any covenant or agreement made by me herein or in any other document furnished by me to any of the foregoing in connection with this transaction.


Notwithstanding the immediately preceding paragraph, I consent to and grant CannaReps, the Workshop, and its assignees, the right to photograph and record me, my name, voice, appearance and likeness and other material furnished by me for use on trusted online media which include, but are not limited to, their website and social media pages. My hereby release said matter in perpetuity to CannaReps without prejudice and acknowledge that this consent is freely given without expecting compensation.

By submitting my email address below, I agree to receive electronic communication from CannaReps including personal course information, news, updates and promotions regarding CannaReps’ products. I understand that I can withdraw my consent at any time.


Protecting your privacy is important to CannaReps. This Privacy Policy (“Privacy Policy”) set outs the ways in which we use your information and how we ensure its protection.

CannaReps will only collect personal information (“Information”) that will allow us to provide, enhance, market or improve our events and services. Information is collected by means of registration for any CannaReps sponsored event or service. Information collected may include name, age, gender, address, email address, payment information, and geographical information.

CannaReps may share Information. CannaReps retains the right to share Information and other statistics with our partners, prospective advertisers, and other third parties for the purposes of improving, protecting, enhancing, and promoting our events and services. CannaReps may also disclose information to our affiliates, agents, contractors, and service providers in order to facilitate the functioning and maintenance of our events and services. We will not sell any information to advertisers or other third parties.

This Privacy Policy only covers the treatment of Information and other non-identifiable information gathered by CannaReps. This Privacy Policy does not apply to the practices of any third-party services. CannaReps does not take responsibility for the content or privacy policies of any third parties. CannaReps recommends that you review the privacy policies of any third-party service providers or events you access, use, or register for through our events or services.

This Privacy Policy has been established to help you understand our commitment to protecting your privacy. CannaReps reserves the right, at any time, to change or replace any portion of our Privacy Policy. You will be notified of any changes, if we believe, they materially impact your experience at our events or services. Continued use of our services after any change to the Private Policy constitutes an acceptance of those changes.

By submitting this Release and providing Information during the registration process, including the Exhibitor’s Agreement, you consent to the collection and use of your Information for these purposes.

If you have any questions or concerns please email us at