For Serious Professionals
Cannabis Sommelier™ Master
3-Day In-Person Intensive • 24+ Tastings • Leadership Focus
Complete Investment
$2,500
or flexible payment plans available
Groups of 5+: $2,375/person
What Makes Master Different
In-Person Immersion
3-day intensive in Vancouver or Calgary. Immersive learning that digital cannot replicate. Build deep connections with 20+ like-minded professionals.
Sensory Mastery
24+ strain tastings, 12+ concentrate tastings. Develop your palate alongside other serious professionals. Real product, real experience, real expertise.
Field Experience
3 facility tours: LP cultivation, extraction lab, retail immersion. Understand the full supply chain. Learn from industry leaders on-site.
The 3-Day Master Experience
Day 1: Sensory Science Deep-Dive
Morning: Botany & Cultivation Masterclass
- Advanced plant biology & strain development
- Environmental factors & phenotype expression
- Q&A with cannabis botanists & geneticists
Afternoon: Terpene Masterclass with 12+ Strain Tasting
- Advanced terpene chemistry & entourage effects
- Guided blind tastings—identify strains by aroma
- Networking dinner with expert panelists
Day 2: Advanced Product Mastery
Morning: Extraction Science & Concentrate Deep-Dive
- Solvent & solventless extraction methods
- How extraction impacts cannabinoid & terpene profiles
- 12+ concentrate tastings (shatter, crumble, rosin, live resin, budder)
Afternoon: HIGH-END Framework™ Intensive with Role-Plays
- Advanced scenario-based role-plays (15+ scenarios)
- Leadership & team coaching applications
- Feedback from certified instructors & peers
Day 3: Field Experience & Certification
Morning: Licensed Producer Facility Tour
- Behind-the-scenes cultivation & processing facility
- Meet growers, extractors, quality control teams
- Understand production scale & compliance standards
Afternoon: Retail Immersion Workshop
- Real retail environment scenarios
- Staff training & team leadership frameworks
- Building a high-performing budtender culture
Conclusion: Certificate Ceremony & Professional Photography
- Receive your Master credential certificate
- Professional headshot photography
- Celebration dinner with graduating cohort
Master Includes Everything
From Level 2 Professional
- 35 hours self-paced Foundation modules
- HIGH-END Framework™ training
- 8 live online coaching sessions
- Physical tasting kit (5 strains, 2 concentrates)
- Weekly Study Hall + community
- Certification exam + job board
Master Exclusive Upgrades
- 3-day in-person intensive
- 24+ strain tastings
- 12+ concentrate tastings
- 3 facility field tours (LP, processing, retail)
- Certificate ceremony + professional photography
- Premium alumni mentorship + leadership network
Who Master Is For
Cannabis Professionals
Seeking leadership roles. Store managers, training managers, cannabis educators. You want the premium credential and deepest expertise.
Consultants & Brand Reps
Cannabis brand representatives, product consultants, and industry advisors. You need credible, in-depth product knowledge to advise retailers.
Entrepreneurs & Educators
Building cannabis businesses or educational programs. Master-level expertise provides competitive advantage and credibility with partners & investors.
Master-Level Career Opportunities
Career Paths
- Store Manager / Multi-Store Manager
- Training & Development Manager
- Brand Representative / Consultant
- Cannabis Educator & Curriculum Designer
- Business Development / Strategic Advisor
Salary Ranges
Store Manager: $55,000–$75,000+
Training Manager: $60,000–$85,000+
Brand/Consultant: $65,000–$120,000+ (commission-based)
Educator: $50,000–$80,000+
Master Pricing
Pay in Full
$2,500
One-time payment
4 Installments
$625
Every month × 4
3 Monthly
$835
Per month × 3
Group Pricing
Teams of 5+: $2,375/person | Groups receive dedicated cohort sessions and team mentoring.
Next Master Intensive
Spring 2026 Cohort
May 15–17, 2026
Vancouver, BC
Limited to 30 participants. Create an intimate learning experience with industry experts and peers at your level.
- Lodging recommended: Sheraton Vancouver Wall Centre (partner rates available)
- All meals included: 3 breakfasts, lunches, dinners, + evening networking receptions
Master Graduate Stories
"Master was transformational. The in-person experience and expert networks opened doors I didn't know existed. I went from store manager to regional training director within 6 months."
"The facility tours were eye-opening. Understanding supply chain from seed to sale gave me credibility no consultant training could match. Now I advise 5 LPs."
"The Master cohort became my professional inner circle. 3 years later, we're still collaborating on business ventures. Worth every penny for the network alone."
Frequently Asked Questions
What's the difference between Master and Professional? +
Professional ($995) is 8 weeks online with live coaching and a tasting kit. Great for individuals and small teams.
Master ($2,500) is a 3-day in-person intensive with 24+ tastings, facility tours, leadership coaching, and premium mentorship. For serious professionals seeking career advancement.
Do I need to complete Foundation or Professional first? +
No. Master includes all Foundation and Professional content. However, we recommend having some cannabis retail experience or at least a strong interest in the industry before enrolling in Master.
What's included in lodging/meals? +
Your Master tuition covers all 3 breakfasts, lunches, dinners, and evening networking receptions. Lodging is not included, but we provide partner hotel rates (typically $120–150/night). Most students stay at the venue hotel for convenience.
Can I upgrade from Foundation or Professional to Master? +
Yes. If you've completed Professional ($995), you upgrade to Master by paying the difference ($1,505). Master includes all Foundation and Professional content plus the 3-day intensive.
Are grants available for Master? +
Master qualifies for some grant programs, though not as broadly as Foundation/Professional. BC students often qualify for 30–40% coverage. Contact us to explore your eligibility and discuss financing options.
How many cohorts run per year? +
We typically run 2–3 Master intensives per year (spring and fall). Cohorts are limited to 30 people to maintain quality and intimacy. Early enrollment is strongly recommended.
Ready to Master Your Craft?
Master is the premium certification for serious professionals. Limited cohorts, in-person immersion, and lifetime leadership network access.
The global standard in cannabis education transforming businesses and careers through research-driven expertise since 2017.
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