For Serious Professionals

Cannabis Sommelier™ — In-Person Intensive

2-Day In-Person Classroom • 24+ Cultivar Assessments • Expert Coaching

Complete Investment

$2,500

or flexible payment plans available

Groups of 5+: $2,375/person

Apply Now

What Makes Master Different

In-Person Immersion

2-day classroom intensive in Vancouver or Calgary. Immersive learning that digital cannot replicate. Build deep connections with 20+ like-minded professionals.

Sensory Mastery

24+ cultivar assessments, 12+ extract assessments. Develop your palate alongside other serious professionals. Real product, real experience, real expertise.

Field Experience

3 facility tours: LP cultivation, extraction lab, retail immersion. Understand the full supply chain. Learn from industry leaders on-site.

The 3-Day Master Experience

Day 1: Sensory Science Deep-Dive

Morning: Botany & Cultivation Masterclass

Advanced plant biology & cultivar development
Environmental factors & phenotype expression
Q&A with cannabis botanists & geneticists

Afternoon: Terpene Masterclass with 12+ Cultivar Assessments

Advanced terpene chemistry & entourage effects
Guided blind assessments—identify cultivars by aroma
Networking dinner with expert panelists

Day 2: Advanced Product Mastery

Morning: Extraction Science & Concentrate Deep-Dive

Solvent & solventless extraction methods
How extraction impacts cannabinoid & terpene profiles
12+ extract assessments (shatter, crumble, rosin, live resin, budder)

Afternoon: HIGH-END Framework™ Intensive with Role-Plays

Advanced scenario-based role-plays (15+ scenarios)
Leadership & team coaching applications
Feedback from certified instructors & peers

Day 3: Field Experience & Certification

Morning: Licensed Producer Facility Tour

Behind-the-scenes cultivation & processing facility
Meet growers, extractors, quality control teams
Understand production scale & compliance standards

Afternoon: Retail Immersion Workshop

Real retail environment scenarios
Staff training & team leadership frameworks
Building a high-performing budtender culture

Conclusion: Certificate Ceremony & Professional Photography

Receive your Master credential certificate
Professional headshot photography
Celebration dinner with graduating cohort

Master Includes Everything

From Level 2 Professional

35 hours self-paced Foundation modules
HIGH-END Framework™ training
5 virtual group coaching sessionss
Physical assessment kit (5 cultivar samples, 2 extract samples)
Weekly Study Hall + community
Certification exam + job board

Master Exclusive Upgrades

2-day in-person classroom
24+ cultivar assessments
12+ extract assessments
3 facility field tours (LP, processing, retail)
Certificate ceremony + professional photography
Premium alumni mentorship + leadership network

Who Master Is For

Cannabis Professionals

Seeking leadership roles. Store managers, training managers, cannabis educators. You want the premium credential and deepest expertise.

Consultants & Brand Reps

Cannabis brand representatives, product consultants, and industry advisors. You need credible, in-depth product knowledge to advise retailers.

Entrepreneurs & Educators

Building cannabis businesses or educational programs. Master-level expertise provides competitive advantage and credibility with partners & investors.

Master-Level Career Opportunities

Career Paths

Store Manager / Multi-Store Manager
Training & Development Manager
Brand Representative / Consultant
Cannabis Educator & Curriculum Designer
Business Development / Strategic Advisor

Salary Ranges

Store Manager: $55,000–$75,000+

Training Manager: $60,000–$85,000+

Brand/Consultant: $65,000–$120,000+ (commission-based)

Educator: $50,000–$80,000+

Master Pricing

Pay in Full

$2,500

One-time payment

4 Installments

$625

Every month × 4

3 Monthly

$835

Per month × 3

Group Pricing

Teams of 5+: $2,375/person | Groups receive dedicated cohort sessions and team mentoring.

Next Master Intensive

October 2026 Cohort

October 6–8, 2026

Vancouver, BC

Limited to 20-30 participants. Create an intimate learning experience with industry experts and peers at your level.

Lodging recommended: Sheraton Vancouver Wall Centre (partner rates available)
All meals included: 3 breakfasts, lunches, dinners, + evening networking receptions

Join Interest List Apply Now

Master Graduate Stories

★★★★★

"Master was transformational. The in-person experience and expert networks opened doors I didn't know existed. I went from store manager to regional training director within 6 months."

Rebecca T., Regional Training Director | Vancouver, BC

★★★★★

"The facility tours were eye-opening. Understanding supply chain from seed to sale gave me credibility no consultant training could match. Now I advise 5 LPs."

Michael D., Cannabis Business Consultant | Toronto, ON

★★★★★

"The Master cohort became my professional inner circle. 3 years later, we're still collaborating on business ventures. Worth every penny for the network alone."

Sarah L., Entrepreneur | Calgary, AB

Frequently Asked Questions

What's the difference between Master and Professional? +

Professional ($497) is 5 virtual group coaching sessions and an assessment kit. Great for individuals and small teams.

Master ($2,500) is a 2-day in-person classroom with 24+ assessment, facility tours, leadership coaching, and premium mentorship. For serious professionals seeking career advancement.

Do I need to complete Foundation or Professional first? +

No. Master includes all Foundation and Professional content. However, we recommend having some cannabis retail experience or at least a strong interest in the industry before enrolling in Master.

What's included in lodging/meals? +

Your Master tuition covers all 3 breakfasts, lunches, dinners, and evening networking receptions. Lodging is not included, but we provide partner hotel rates (typically $120–150/night). Most students stay at the venue hotel for convenience.

Can I upgrade from Foundation or Professional to Master? +

Yes. If you've completed Professional ($497), you upgrade to Master by paying the difference ($1,505). Master includes all Foundation and Professional content plus the 2-day classroom intensive.

Are grants available for Master? +

Master qualifies for some grant programs, though not as broadly as Foundation/Professional. BC students often qualify for 30–40% coverage. Contact us to explore your eligibility and discuss financing options.

How many cohorts run per year? +

We typically run 2–3 Master intensives per year (spring and fall). Cohorts are limited to 20-30 people to maintain quality and intimacy. Early enrollment is strongly recommended.