Curriculum & Program Structure

Five phases. Twelve modules. Every lesson builds directly toward measurable revenue impact.

5
Phases
12
Modules
20
Lessons
66.5
Hours (Manager)
Phase 1 Diagnostic & Quick Wins Weeks 1–4
Module 1 The Cash Liberation Audit 75 minManager Only+

Applied Business Data Literacy Training. Full POS data extraction and analysis; identifying dead stock ($15K–$40K opportunity); category imbalances across the six sensory buckets (Gas/Sweets/Funk/Floral/Earthy/Wood); staff performance gaps by AOV variance. Quick win execution within 48 hours.

Proprietary Tools:
Quick Win Identifier, Dead Stock Auto-Calculator, Clearance Bundle Pricing Calculator, Staff AOV Variance Report, High-Margin Feature Signage Templates
Coaching: 60-min 1-on-1 with Julie. Custom Quick Win Report (3–5 pages) reviewing $30K–$80K identified opportunity per store.
Module 2 Revenue Intelligence & KPI Framework 45 minManager Only+

Setting baseline metrics and establishing goals for 6 core KPIs: Revenue Per Hour, Average Basket Size, Attachment Rate (IPT), Premium Mix %, Dead Stock Liquidation Rate, Loyalty Penetration %. Performance dashboard development and target setting.

Proprietary Tools:
Revenue Intelligence Tracker (Google Sheets), 5 Core Metrics Guide, KPI Baseline Documentation Template
Module 3 The Team Readiness Sprint 60 minAll Tracks+

Deploying the 35-question Staff Capability Survey; creating Individual Development Plans for each budtender; holding a team kickoff meeting using survey results as the agenda; positioning the Cannabis Sommelier™ Certification as a career advancement opportunity. Change management playbook for handling resistant staff.

Proprietary Tools:
Staff Capability Survey (35-question Google Form), Individual Development Plan Template, Team Aggregate Scorecard, Change Management Playbook, Staff Communication Scripts
Coaching: 60-min 1-on-1. Julie reviews survey results, presents team strengths/gaps analysis, coaches on change management approach.
Phase 2 Staff Certification Weeks 5–6
Certification Cannabis Sommelier™ Certification (40 hrs) 40 hrsAll Tracks+

The complete Cannabis Sommelier™ curriculum — 8 modules, 70 lessons, 124 micro-videos — is deployed to the entire store team. Included in tuition for all three tracks. Virtual delivery includes 5×30-min coaching sessions. All tracks can upgrade to the 2-day in-person classroom intensive (16 hrs live with a certified instructor, replacing virtual coaching). See the full Sommelier curriculum breakdown below.

Group Cohort Clinic: All staff take the certification exam. 85% expected first-attempt pass rate. Julie reviews results and emails certificates.
Phase 3 Operational & Systems Design Weeks 5–9
Module 4Menu Curation: The Sensory Moat45 minAll Tracks+

Full Technical Inventory Analysis and Sensory Mapping using the Cannabis Expression Compass™. Re-categorize inventory into 6 sensory buckets, identify redundant SKUs, score top 20 products using the Quality Grading Tool, eliminate bottom 10%, create procurement order for a sensory-balanced menu.

Proprietary Tools:
Cannabis Expression Compass™ Mapping Spreadsheet, Sensory Bucket Distribution Chart, Quality Grading Tool (100-point scorecard), SKU Rationalization Worksheet
Coaching: 60-min 1-on-1. Sensory mapping analysis, under-indexed categories, procurement priorities.
Module 5Pricing & Visual Merchandising Overhaul75 minAll Tracks+

Cannabis Expression Compass™ technical skills: translating provincial chemical data into consumer-facing sensory signage. 3-layer framework (Genetic, Processing, Sensory-to-Outcome). Replace all strain-name signage with sensory-category displays. Customers self-navigate by desired experience rather than THC%.

Proprietary Tools:
6 Canva Sensory Signage Templates, Signage Placement Guide, Before/After Photo Reference, Expression Compass™ Sensory-to-Outcome Quick Reference
Coaching: 60-min 1-on-1. Manager screen-shares store photos (before/after). Julie provides placement and messaging feedback.
Module 6The HIGH-END™ Sales Engine (9 Lessons, 1.5 hrs)90 minAll Tracks+

Education-based consultative selling: (1) Overview — why education-based selling outperforms order-taking; (2) Hear — GaryVee Listener technique; (3) Identify — archetype identification (Novice vs. Connoisseur); (4) Guide — PhytoFacts™ pairing logic; (5) Highlight — Craft Excellence via 100-point scorecard; (6) Explain — safe consumption, reducing Return Risk; (7) Navigate — GROW™ de-escalation (Gauge, Recognize, Open, Work); (8) Delight — Champions via RFM logic; (9) Role-Play scenarios.

Proprietary Tools:
HIGH-END™ Quick Reference Card (laminated, shipped), Framework Poster, 9-Lesson Consultation Flow Diagram, GROW™ De-Escalation Quick Reference
Group Cohort Clinic: Role-play — Julie plays the customer, staff practice all steps including GROW™. Sessions recorded for feedback.
Module 7The Basket-Building Masterclass45 minAll Tracks+

Format shifting: moving customers from $25 flower to $80 concentrate pairings using the Cannabis Expression Compass™. Complementary product pairing and accessory attachment strategies. Target: 200% attachment rate improvement.

Proprietary Tools:
Upsell Script Library, Complementary Product Pairing Matrix, Accessory Attachment Rate Tracker, Format Shifting Conversation Guide
Group Cohort Clinic: Advanced upselling role-plays. Julie acts as customer. Sessions recorded with individual feedback.
Module 8Quality Scoring: The Quality-to-Profit Calibration60 minAll Tracks+

Manager calibration on the Cannabis Sommelier Quality Grading Tool. Immediately apply quality scores to premium pricing scripts — the direct link to the 20% AOV lift. Grade top 20 products, train the team for consistency, run calibration sessions.

Proprietary Tools:
Quality Grading Tool (100-point scorecard, PDF + printed), 3 Pre-Graded Product Examples, Team Calibration Exercise Guide, Scoring Consistency Tracker
Group Cohort Clinic: Julie guides scoring 3 products live on camera. Discusses team calibration sessions.
Phase 4 Performance Optimization Weeks 7–10
Module 9The Revenue Intelligence Loop45 minManager Only+

Input 5 Core Metrics every Monday. Track Floor Effectiveness, HIGH-END™ success, format shifting, margin protection, and quick win cash liberation. Turns data entry into leadership.

Proprietary Tools:
Revenue Intelligence Tracker (Google Sheets), 5 Core Metrics Guide, Weekly Performance Clinic Agenda
Weekly Performance Clinic: Julie reviews self-reported 5 Core Metrics; identifies trends, spots issues, calibrates floor strategies.
Module 10Repeat Harvest™ Automated Retention60 minManager Only+

5-tier RFM segmentation (Recency, Frequency, Monetary). Champions receive VIP product holds and early access. At-Risk customers receive win-back outreach within 14 days. Secures long-term recurring revenue.

Proprietary Tools:
Repeat Harvest™ System Full Reference (5-tier RFM guide), Tier-Specific Engagement Playbooks, Customer Segmentation Dashboard
Coaching: 60-min 1-on-1. Julie reviews RFM campaign performance, adjusts messaging based on results.
Phase 5 Advanced Strategies & Graduation Weeks 11–12
Module 1190-Day ROI & Future Roadmap60 minAll Tracks+

Comprehensive review of 60+ days of RFM data. Campaign optimization and CLV trajectory analysis. Win-back revenue ($3K–$10K expected). Every budtender references Repeat Harvest™ data in their HIGH-END™ Delight step.

Proprietary Tools:
Repeat Harvest™ 60-Day Report, 12 Campaign Strategy Templates, VIP Program Optimization Guide, CLV Tracker, At-Risk Recovery Playbook
Coaching: 60-min 1-on-1. Julie reviews 60-day RFM results, optimizes segments, reviews CLV trajectory, prepares for QBR.
Module 12Graduation & Continuity Transition90 minAll Tracks+

90-day results celebration: total revenue increase, AOV lift, staff certified, customer retention improvement, projected Year 1 impact ($150K–$200K). Graduation ceremony (group call, certificates, LinkedIn social proof). Transition to Total Growth Partnership.

Proprietary Tools:
Final Results Report Template, Graduation Certificate, Continuity Program Overview, Year 1 Impact Projection Calculator
Final Strategy Session: 90-min call. Celebrate wins, present final results, continuity offer, graduation ceremony with all cohort clients.
Cannabis Sommelier

Cannabis Sommelier™ Certification Curriculum

Included in all three tracks. 8 modules • 70 lessons • 124 micro-videos • 40 hours of training content
All tracks can add the 2-day in-person classroom experience (16 hrs live instruction with a certified Cannabis Sommelier instructor) for a total of 56 training hours.

Module 1
Cannabis Botany & Genetics
Taxonomy, plant anatomy, three ancestral families (Haze/Afghan/Kush), ECS, legal framework, career pathways
16 lessons • 3.5 hrs
Module 2
Plant Science & Cultivation
Indoor/outdoor/greenhouse methods, terroir, growth cycle, harvest timing, drying & curing quality markers
7 lessons • 1.5 hrs
Module 3
Cannabinoids & Entourage Effect
THC, CBD, CBG, CBN pharmacology, chemotype framework (Type I/II/III), dosing strategies, medical vs. recreational
7 lessons • 1.5 hrs
Module 4
Aromatics & Sensory Science
8 primary terpenes deep-dive, Cannabis Flavor Wheel, aroma profiling technique, quality vs. defect identification
13 lessons • 2 hrs • KEY REVENUE DRIVER
Module 5
Product Categories & Quality
Flower (12 parameters), concentrates, edibles, vapes, topicals, format shifting to higher-margin products
7 lessons • 1.5 hrs
Module 6
Lab Analysis & PhytoFacts™
COA reading, chemovar classification (beyond indica/sativa), 7-Point Sensory Framework, Chemovar Outcome Logic
5 lessons • 1 hr
Module 7
Consumer Guidance & Safety
Harm reduction, first-time users & sensitive populations, contraindications, ethical selling, sensitive conversations
6 lessons • 1 hr
Module 8
The HIGH-END™ Sales Engine
9 lessons: Hear, Identify, Guide, Highlight, Explain, Navigate (GROW™), Delight + real-world role-play scenarios
9 lessons • 1.5 hrs • REVENUE ENGINE

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