Free • 20 Minutes • Instant Access

The Cannabis Sommelier™
Masterclass Preview

A curated 20-minute preview of CannaReps’ foundational training — the same program that has trained 2,000+ cannabis professionals and 200+ organizations across Canada. Watch Julie walk through the science that will change how you see cannabis, the script that handles your #1 customer objection, and a live bud dissection under the microscope.

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Why This Masterclass Exists

Every Budtender Hears These Three Things Every Shift

And most budtenders don’t have a real answer. So they default to pointing at the discount shelf, repeating indica/sativa stereotypes, and chasing THC percentages. The masterclass shows you the CannaReps approach instead.

Objection 1

“Just give me the highest THC for the lowest price.”

The #1 objection in cannabis retail. The masterclass walks through Julie’s exact four-step script — including the bioavailability math that changes the customer’s mind without making them feel judged.

Objection 2

“I need something to help me sleep. Sativa or indica?”

The indica/sativa framework is scientifically outdated and commercially limiting. Julie explains the actual taxonomy (broadleaf vs. narrow leaf drug type) and why understanding lineage creates better customer conversations and higher trust.

Objection 3

“How do I know if this is actually good?”

Most budtenders have never evaluated cannabis beyond reading a package. The masterclass shows a live bud dissection under a microscope — trichomes, calyx, stem structure — so you can answer quality questions with evidence, not guesses.

What’s Inside the Masterclass

Four Segments. Twenty Minutes. One Shift in How You Think.

Each segment is curated from real CannaReps classroom recordings — the same training that’s been delivered at UBC, to Inspired Cannabis, Sativa Bliss, Calgary Co-op, Ontario Cannabis Store, and 200+ other organizations.

1

From Apple Trainer to Canada’s First Cannabis Sommelier

~3.5 minutes

Julie’s origin story — why she left a career selling dental implants, what happened during her time as GM at Aura Cannabis (three Lift awards, best dispensary in Western Canada, 3x customer growth), and why she built CannaReps to elevate the standard of cannabis retail.

Why this matters The CannaReps methodology isn’t academic theory. It was forged inside a real dispensary that tripled revenue. Everything Julie teaches has been tested on the retail floor.
2

Why Indica vs. Sativa Is Misleading (And What to Say Instead)

~5 minutes

The terms “indica” and “sativa” come from 19th-century botanical taxonomy — they describe how plants grow, not how they feel. Julie explains the correct framework (broadleaf drug type vs. narrow leaf drug type), why hybrids have made the categories nearly meaningless, and how to have smarter customer conversations that don’t rely on outdated shorthand.

Why this matters Customers who trust your science will trust your product recommendations. This segment gives you the vocabulary to move the conversation from strain names to outcomes.
3

The “Highest THC, Lowest Price” Customer Script

~7.5 minutes

The crown jewel of the masterclass. Julie walks a live class through her exact four-step framework: validate the goal, ask the right question, do the bioavailability math (a 20% THC gram delivers ~10mg when smoked), then redirect to sublinguals or quality flower. You see the whole thing play out in real time with real budtenders.

Why this matters This one framework directly impacts basket size. Stores that implement it see customers shift from $10 grams to $30+ eighths and high-margin sublinguals within weeks.
4

Live Bud Dissection Under a Microscope

~5 minutes

You’ve handled cannabis for years. But have you ever looked at it under 60x magnification? Julie guides students through identifying stem, calyx, pistils, and trichome structure — the visual evidence that separates premium product from commodity. This is the hands-on moment that makes CannaReps training different from every other cannabis course.

Why this matters When you can describe what you see in the product, customers believe you. Quality conversations replace THC conversations.
SUGGESTED IMAGE: Masterclass preview thumbnail or video stillA compelling still from the masterclass itself — Julie mid-teach, microscope view of trichomes, or classroom shot with students engaged. This becomes the visual anchor of the page. If using a still from the UBC L1 recording, use Julie’s origin story segment (she’s warm, looking at camera).
Who This Is For

You’ll Get the Most From This If You’re...

A Budtender or Retail Staff

Who wants to stop sounding like every other budtender and start being the one customers ask for by name.

A Store Manager or Owner

Who’s watched basket size plateau and wants to understand what training actually moves the needle.

An LP Sales Rep or Marketer

Who needs to understand how retailers think so your pitches, samples, and brand training actually land.

A Cannabis Enthusiast

Who wants credible, science-based knowledge without the bro-science, hype, or outdated stereotypes.

SUGGESTED IMAGE: Julie portrait Professional headshot or warm candid. Dark-background compatible. Square aspect ratio.

About Julie Domingo

Julie is the CEO and lead instructor of CannaReps, Canada’s original Cannabis Sommelier™ training program. Before founding CannaReps in 2017, she was an Expert Trainer at Apple, then GM of Aura Cannabis in Vancouver — where her team won the first Compassion Club business license and three consecutive Lift Awards, including Best Dispensary in Western Canada.

Under her management, Aura tripled revenue, grew transaction size significantly, and became the model for modern cannabis retail. She built CannaReps to share that methodology with every store in the country.

In seven years, CannaReps has trained 2,000+ cannabis professionals and 200+ organizations — from Ontario Cannabis Store and Calgary Co-op to independent single-location retailers. The Cannabis Sommelier™ program holds a 4.8-star rating across 71 Google reviews.

2,000+
Graduates
200+
Organizations Trained
14
Collector’s Cup Events
4.8
Stars • 71 Reviews
What Graduates Say

From Real Students — Not Marketing Copy

“I have taken over 19 certifications related to the cannabis industry. The Cannabis Sommelier course from CannaReps is the best cannabis certification anyone can take.”
Goodwin Aldarondo
Cannabis Sommelier Graduate
“I took the Cannareps sommelier course in 2019. It helped me so much in my last 4 years in cannabis retail.”
Hessel
Google Local Guide
“I entered the course thinking I would learn a few new things. I was blown away with the in-depth content. I have a ton of newfound confidence!”
Chris Still
High Park Company
“Cannareps is really what sparked my confidence in the industry as well as outside of it too. A great space with great people.”
Haamii
Cannabis Sommelier Graduate

What Happens After You Sign Up

1

Instant Access

The masterclass unlocks immediately on the next page.

2

Email Confirmation

A replay link is sent to your inbox so you can rewatch anytime.

3

Optional Follow-Up

Over the next 10 days, you’ll get a few emails with related insights. Unsubscribe anytime.

4

Go Deeper (If You Want)

Enroll in Cannabis Sommelier: Foundations ($297) or join the full 2026 certification waitlist.

Quick Questions

Is this really free? What’s the catch?
Yes, completely free. No credit card, no trial, no catch. CannaReps offers the masterclass as a way to reactivate our community after 16 months offline and introduce our work to new retailers. If you love it, you can enroll in our $297 Cannabis Sommelier: Foundations course or join the waitlist for the 2026 Full Certification. If not, you keep the 20 minutes of training and we part as friends.
How long is the masterclass?
About 20 minutes total, split across four segments (3.5, 5, 7.5, and 5 minutes). You can watch it in one sitting or come back to individual segments using the replay link we’ll email you.
Do I need any cannabis experience to understand it?
No. The masterclass is designed to be accessible whether you’re a veteran budtender, brand new to the industry, or a passionate consumer. Every concept is explained from first principles.
What if I’m not a budtender — is this still relevant?
Yes. The masterclass is built around cannabis retail but the science and frameworks apply broadly. LP sales reps, marketers, entrepreneurs, journalists, health practitioners, and serious enthusiasts all find it valuable. The customer-service segment specifically is gold for anyone who talks about cannabis with others.
Can I share the masterclass with my team?
Absolutely — forward the email they receive or have them sign up directly. If you’d like to train an entire retail team, ask us about group enrollment in the $297 Foundations course or our Retail Accelerator Program for full B2B training.
Will I be added to a bunch of email lists?
You’ll receive the masterclass replay link immediately, then a short follow-up sequence (about 5 emails over 10 days) with related insights. After that, you’ll be added to our monthly newsletter. Unsubscribe at any time — one click, no questions.

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Twenty minutes. Free. Instant access.

No credit card, no trial, no catch.

The global standard in cannabis education transforming businesses and careers through research-driven expertise since 2017.

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